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A book on winning the hearts, minds, and wallets of out-of-market B2B buyers. Go where your competitors aren’t competing!
95% of the market are Buystanders. Find them, disrupt their status quo, and create urgency for change with our field-tested methodology.
Buystander Personas
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Matthew Lewsadder
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Hello Hunters! 👋 I’m so thrilled to share my new book with you and help you gain an unfair advantage in markets that your competitors aren’t even aware of!
But I’m getting ahead of myself. I’m Matthew, a B2B strategic advisor, speaker, and author of my new book, Buystander Personas.
Whether you’re a seasoned B2B marketer or if you’re just getting started, you’ve probably noticed that the...
Buystander Personas
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Matthew Lewsadder
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I completely understand the lead gen fatigue! While many marketers are already familiar with and actively using demand generation, I'd like to share the concept of "demand creation," which can be a game-changer for most B2B companies.
Demand creation is about sparking interest among untapped audiences who may not even be aware of their problems yet. It's a proactive approach that reaches those...
Tired of lead gen? Demand gen could be an answer.
Huy Doan
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Matthew Lewsadder
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Hey Syed! You might want to give this blog post a read, it's all about demand gen and demand creation: https://www.brighttail.com/blog/...
It highlights why focusing solely on demand generation is like only getting 5% of the pie, while the real feast (the other 95%) goes unnoticed. Dive in for some eye-opening insights!
🚀 Please share your best short marketing notes, booklet or comprehensive resource to read today👇
Syed Arsalan Amin
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