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mashelenn
mashelenn
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Creators on social media are like startup founders.

There is a lot of content in social media that nobody is interested in, there are a lot of products in the world that people don't need. But it's better to make a lot of mistakes than to make nothing.
mashelenn
mashelenn
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I bought a course on Influencer Marketing.

I’m very interested in learning how this system works. I am looking forward to getting started. Ever bought something that was natively advertised by some blogger? Although, you might not have even noticed it was an advertisement.
mashelenn
mashelenn
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Products to help monetize your blog or pump up your recognition.

Depending on your goals, you can give this knowledge away for free or sell it. To do this, you need to package the information, knowledge or skill into a product. When creating a product, focus on the result that the person will get. Types of products: • Consultation - an expert advises a client on their request, one-on-one. • Mentoring - long term work to accompany the apprentice from...
mashelenn
mashelenn
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Two questions that will help you understand who your target audience is.

Many people work freelance and use their social media accounts as a sales channel. To create content that will bring in clients, you need to know who your target audience is. Sometimes people confuse their target audience with those in their niche. For example, you edit videos for creators and show editing techniques on your social media. When you show editing techniques, it may interest...
mashelenn
mashelenn
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How not to waste time? A simple template for hypothesis testing.

Using content as an example. 1. What question am I looking for an answer to? What content gathers more reactions and engagement? 2. What actions will I take? Create and publish content in different formats. 3. What results do I expect to see? Audience engagement and growth. 4. What metrics will I measure? Likes, comments, reposts, new followers. 5. How will I collect data? Capture...
mashelenn
mashelenn
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The most permanent thing is temporary.

I'm more and more inclined to believe that it's not worth wasting time on something you don't want to do in the future. Even if it's more convenient right now. This intermediate stage may become permanent rather than temporary.
mashelenn
mashelenn
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It's my niece's birthday today. She's turning seven. She's autistic.

Of course, I, like most people enter the query into google: what gift to give a child. Knowing what she might like, I began my search for appropriate toys. In one of the stores, all the toys were available to touch. The salesperson gave excellent advice and recommended toys that are bought for children with autism. In addition to gifts for my niece, I bought a toy for my six year old...
mashelenn
mashelenn
started a discussion

How easy it is to create a roadmap for yourself or your project.

Imagine you are a quadcopter with a camera. You take off. For the first few minutes your view is limited, but as you climb higher, you see the whole picture from above. Now you know where you are and where you want to come, what obstacles are in your way, you see the resources you can use and the tools you need. All you have to do is plan the actions you need to take on your way from point A...
mashelenn
mashelenn
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The easiest way to lose a customer.

I received an email with an offer to buy photography courses at a discount of up to 20%. The second offer gave an even bigger discount- 30% if you bought three courses at once. The price of the courses seemed low enough for me to accept the offer. But. There was one thing that prevented me from making the purchase. There was not an active link in the Course Title. This means that I cannot...
mashelenn
mashelenn
started a discussion

20 business post ideas:

1. Tell about your team or owner. 2. Tell us the story of the company's founding. 3. Do you have any news? Tell about it. 4. What interesting or unusual stories have happened in your company? 5. Save photos and videos from events and share them on social networks. 6. Looking for an employee? Maybe one of your followers is dreaming of this job. 7. Show your work processes, it's always...
mashelenn
mashelenn
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Today my six year old daughter pulled money out of the piggy bank and…

…said she wanted to buy herself something. She loves slimes, so, not surprisingly, she wanted to buy another slime. It was funny to see how excited she was to pay for the purchase. Too bad the cashier at the register treated the little customer like a child. I always insist that customers, regardless of their age, should be treated as the most important person. Whatever you sell, if a...
mashelenn
mashelenn
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Tools to make your project more visible on social media:

1. Provide a link to your project in your personal profile bio. 2. Comment on behalf of the project on the posts of authors whose audience is your target customers. 3. Make a video presentation of your project and bookmark this post in your profile. 4. Come up with a visual style for your project and design your posts in that style. 5. Describe the project in bio: who is the project for?...
mashelenn
mashelenn
started a discussion

Often we misallocate our attention.

Many people make this mistake and you probably do too. The focus of attention and your energy should be directed only to what depends on you and not to dwell on what you cannot influence. Do you often spend your energy on things that are beyond your control?
mashelenn
mashelenn
started a discussion

We don't know what's going to happen tomorrow.

Today it seems to you that your efforts do not bring results, tomorrow your results may exceed all your expectations. Just keep trying.
mashelenn
mashelenn
started a discussion

I love seeing how people use blogs to promote their services.

What can distinguish two great experts from each other? One of them blogs, the other doesn't. Which one will you place an order with? Now a few patterns I see. The authors of successful blogs: 1. Have a skill in some area and they are constantly learning. 2. Posting testimonials and portfolios of their work. 3. Get to know their audience and broadcast their journey on social media. 4. Keep...
mashelenn
mashelenn
started a discussion

How to motivate a user to write an app review.

Ask the user to leave a review in exchange for some bonus or an invite for a friend (if it's a beta version). You'll get a review and possibly a new user. This option is more appropriate than automatically posting on social media that a new user has joined the app. When I see such an offer, I lose the desire to use this app.
mashelenn
mashelenn
started a discussion

Where to get content ideas for the project?

Imagine your customer is at point A and wants to get to point B. Your project is what will help him get to point B. What objections and questions does the customer have along the way? He doesn't know where to start. He's afraid to take the first step. What steps and in what sequence does he need to take? What problems will he face? He doesn't know what he will get in the end. He doesn't know...