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A regular overview of the IAP market with expert insights. Increase your app revenue by learning the latest benchmarks on subscription LTV, retention, renewals, refund rates, price changes, and the best-performing paywalls.
State of In-App Subscriptions by Adapty
An in-depth report on the mobile subscription market
iOS in-app subscriptions insights, expert analytics, and benchmarks! Based on 20m subscribers from America, EU, UK, Asia, and Oceania:
* Average subscription price
* LTV
* Free trials analytics
* Subscription retention
* Billing issues
* Average subscription price
* LTV
* Free trials analytics
* Subscription retention
* Billing issues
Get it for free!
State of iOS In-App Subscriptions 2021
Insights & benchmarks of iOS in-app subscriptions