Lucas Mondora

It's surprising how few marketers and founders know the correct way to tag their URLs with UTM parameters -- so despite being such a critical part of measuring the success of a campaign, it's understandable that most people don't do it. This tool makes it easy for anyone by giving you context around each parameter, as well as examples so you can't mess up. Pros: Incredibly easy to use Gives...

If you’re looking for ways to get your SaaS into the hands of more paying customers, this mini-course is for you. Wes takes an in-depth look at the #1 way of increasing your conversion rates: Understanding what makes your customers buy.As someone who’s worked in CRO for a few years, I’ve used quite a few frameworks to understand what drives my customers to action. But the frameworks in this...