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If you want to become a Leader in Customer Loyalty and want to set your ecommerce business for long term success, Customer Value Optimization is key.
✔️ 10 international eCommerce experts
✔️ Over 15 chapters & 80 lessons
✔️ More than 12 tools & resources
Customer Value Optimization Course
Become a certified Customer Value Optimization expert.
Val Geisler
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Forget The Funnel has been an invaluable resource for years now and @clairesuellen and @ggiiaa are just one upping themselves here.
A literal one stop shop for everything you'd ever want to know about doing marketing in a very unsucky way. Exactly what we all need right now.
Forget The Funnel Memberships
Where SaaS leaders create scalable, customer-led growth
Val Geisler
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Love this! Sometimes you need to step away from the screen to really map things out.
P is for Planner
The Complete Content Planning System for Marketing Teams
Val Geisler
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Look, I have a therapist but getting in to see her is 1) expensive and 2) takes time. Sometimes I can't see her for a few weeks. Plus, while she's a business owner herself, it's just not what she specializes in.
Enter Sphere. Finally I can get coaching when and how I want it. This takes the coaching experience and puts it in our hands, the consumers. Finally!
Sphere Guidance
An app that powers & scales the magic of coaching 💫
Val Geisler
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If there's one person who knows about positioning, it's April.
Her book is just the beginning of the depth of her knowledge. That said, it's so thorough it does make you wonder how much more she has yet to share with the rest of us! Years, no, DECADES of experience and insight is inside these pages and you should consider it the fast track to getting inside April's brain.
Read this book....
Obviously Awesome
How to nail product positioning
Val Geisler
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I've worked with so many SaaS companies who are stuck using tools with more features than they could ever need or want - so much so that they don't really use the tool at all!
Userlist solves all of that (finally!) and provides a well-rounded solution for powerful customer messaging that truly provides connection.
The very best part is that customers get the messaging they need, when they...
Userlist
Customer messaging for your SaaS product
Over the next four days, 60+ product experts, leaders, bestselling authors and practitioners from companies like HubSpot, Intercom, and ProfitWell are sharing their strategies.
You'll learn their step-by-step user onboarding process, how they turn users into customers, and more.
Are you in?
Product-Led Summit: : 60+ Workshops with Top SaaS Product Leaders
Free online summit with the world's top SaaS product leaders
Val Geisler
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Most people hate cold emails. They're largely impersonal, unclear, and feel like spam. Any help is better than no help but this tool goes a step further. Not only does it identify problems, it offers solutions. And that's what we need - more solutions to a big problem.
Pros: cold emails suck, this makes them better
Cons: it didn't exist until now
Cold Email Analyzer by Mailshake
Real-time analysis of email subject lines and copy
Val Geisler
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Data is meaningless without action. This is action. The old way (circa October 8th, 2018) was to ask a question at the moment a customer cancels, hope they fill in the box with something meaningful, *maybe* tag that customer in your CS tool, and then let those responses sit in someone's inbox or get zapped into a spreadsheet for.... never. Now you can automate *specific followup sequences*...
Baremetrics Cancellation Insights
Cancellation feedback w/ revenue reports & automated emails
Val Geisler
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Dang. It my previous in-house role we spent a solid month building out a custom checklist (too bad we didn't use Appcues!). So excited to see this launching - it's going to be a game-changer for my clients.
User Onboarding Checklists by Appcues
Scientifically proven to boost activation and retention.
Val Geisler
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I'm not even a job searching lady and I LOVE this job board. I keep up with the postings so that I can share them with my network of friends who are searching. Love that there are plenty of remote positions listed and this job board is the first place I recommend when people ask where they should post their new job opportunities to get diverse candidates. Well done!
Pros: clean design, easy to...
Tech Ladies Job Board
Hire 50,000 women in tech with our new job board.
Val Geisler
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*wishes I knew more about managing server configurations so I could use Fathom right the eff now*
Fathom Analytics
Simple, trustworthy website analytics (finally)
Val Geisler
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I just started using RightBar and couldn't be happier with it. It took less than 5 minutes to setup and that included three different variants and customizing the colors. The fact that you can turn the bar off on certain pages and also designate different bars that appear based on visitor attributes is huge. It's personalization at the very top of your website! I've only used RightBar for email...
RightBar
A smart welcome bar—show the perfect offer to each visitor