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Laura Chaves
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Real SaaS examples on leveraging video for product marketing?
Rand Fishkins's LinkedIn videos for Sparktoro and HockeyStack "can you dashboard it" LinkedIn posts are superb. Have you come across other examples?
Asking because we're compiling a bunch of video content strategies from tech companies, breaking down their approaches and what makes them effective. Would love to know if you have any other good references and if this might help you plan your own...
Laura Chaves
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we created a swipe file with the best video ads for tech. You can filter across 50+ industries and verticals and find videos for every stage of your buyer’s journey. From brand videos, TVCs to product videos, testimonials and social ads.
https://vidico.com/video-ads-swi...
Any B2B ad libraries out there for inspiration?
Niko Dovidija
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Laura Chaves
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Get in touch with articles that list the "best newsletters for marketers" and ask to be featured. Not everyone will respond, but the ones who do can bring in steady sign-ups. We tried this to promote our newsletter, Video For Growth:https://vidico.com/video-for-gro... - we share insights on how tech companies are leveraging video to grow. It worked.
What non paid channels do you recommend to distribute a newly started newsletter?
Mehdi Rifai
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Laura Chaves
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For sure, I'm biased, but I totally agree with you. Quality is key. Personally, I don't think automated video production has reached that point where it can truly captivate audiences.
Let’s Talk Startup Videos: The Good, The Bad, and The Automated
Emilio Lopez
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Laura Chaves
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Cold email used to be one of our growth channels with the lowest CPA a few years back. The channel performance changed significantly last year, though it's still delivering good results for us. Here's how we do it:
- We use Mailscale to get domains and mailboxes. I highly recommend not using your main company email address as it can really mess up your deliverability.
- Make sure to warm up...
How conversion rate (paid user) of your cold email campaign?
Khul Anwar
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Laura Chaves
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Do you add video to your marketing mix when planning your product launch strategy?
Take Superhuman, for example. On the day of their press conference, they shared a 2-minute demo video on Twitter that received an amazing response.
The tweet led to a blog post, which ended with a call to action to encourage users to sign up for their beta. Together, these drove a massive number of signups for Superhuman.
As they rolled out gradually, Superhuman cleverly used a training video...
Laura Chaves
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I believe AI has totally changed content creation, but in video production, it's not quite there yet. Even though some tools help make videos super quick, it's still tough to control and hard to perfect.
AI can be pretty useful for training videos, but for a launch, I'd go with something more polished. Your viewers' expectations should be high at that stage and you also want something great...
Recommendations on an Ai video tool for launch videos?
Chiara Schwarz-Weichhart
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Laura Chaves
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Exciting! 80% of the effort goes into the pre-launch. I found this playbook from Demand Curve super insightful:
https://www.demandcurve.com/play...
As some have already mentioned having a group of people that's ready to support you on the launch day is key. DC recommends a community of 400 people.
Aside from that, I love it when products have a short, engaging video that showcases the...
🔥We're launching soon, any advice?
Parıltı Erkan ✨
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Laura Chaves
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Authlink - Product Active Smart Identity
Digitally enhance business efficiency & customer engagement