Gaurav Singhal

Gaurav Singhal

Founder | Data Scientist
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Gaurav Singhal
Gaurav Singhal
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Never Split the Difference
Frank Chen
What book did you read in 2024 that changed how you think about your life/the world?
Gaurav Singhal
Gaurav Singhal
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Very interesting. I have to try this. Adding this to my TODO list.
Marketeam
Marketeam
Meet Jane, your new content marketing & SEO expert
Gaurav Singhal
Gaurav Singhal
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Content Creation that REALLY Converts - Learnings from 2024

Let's face it, there's too much content out there. What kind of content did you see that actually worked in 2024 and will continue in 2025? Share your thoughts, I'm trying to learn from you.
Gaurav Singhal
Gaurav Singhal
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Yep they are not.
Elara Thorn
What are the most useful and convenient payments you use in your products?
Gaurav Singhal
Gaurav Singhal
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The Dark Art of Marketing ROI

Being a data scientist I do a lot of analysis with regards to ROI. I must say that figuring out which channel is really driving ROI is tough. There are multiple attribution models, like last-click, first-click, etc. What is the model that your company follows?
Gaurav Singhal
Gaurav Singhal
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Avoiding the Common Pitfalls in AB Testing

A/B testing is powerful but easy to mess up. As a data scientist, I've seen the biggest issues come from small sample sizes, ignoring the statistical significance and focusing only on statistical significance without thinking about the practical significance of your results. What are the common A/B testing mistakes you've seen, and how are you planning to avoid them?
Gaurav Singhal
Gaurav Singhal
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For me just a few, like 4-5
Aishwarya
Real talk: How many of you actually use all the tools you hunt here?
Gaurav Singhal
Gaurav Singhal
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Digging into the NUMBERS of Influencers

Since I am launching soon, I get contacted by influencers, make sense ofcourse. As a data scientist, I don't just look at follower counts. I dive deeper into demographics, interests, and engagement patterns to really understand their audience, based on which I assess if it aligns with my audience. What kind of metrics do you track for better understanding of Influencer before hiring one?
Gaurav Singhal
Gaurav Singhal
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I kind of knew about link in bio but never used one. Tried yours and it works like charm.
Paage
Link-in-bio for commerce: easy as Bento, powerful as Shopify
+1 comment
Gaurav Singhal
Gaurav Singhal
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Yet Another A/B Testing Discussion. This Time on Content

As a Data Scientist, I am big fan of A/B Testing. I'd say that A/B testing isn't just for product development. Try testing different versions of your content, like different titles, different thumbnails, or different call-to-actions and analyze what is getting more engagement. What are some other things that you like to test with your audience?
Gaurav Singhal
Gaurav Singhal
started a discussion

Tyrion [from GOT] Fans - The Power of Human Connection

A Tyrion fan here: He said that people connect with stories, not just facts. Share a recent experience where you leveraged the power of storytelling and the impact it created. How else are you using the power of storytelling?
Gaurav Singhal
Gaurav Singhal
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Separating Hype from Reality in the AI World

AI has a huge potential in coming years. How important it is to distinguish between the actual benefits and the marketing buzz. What are some real world applications of AI that you love?
Gaurav Singhal
Gaurav Singhal
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Perfectionist Loop: How did you break free before Launching?

I rebuilt my entire SaaS product 3 times before launch. Each time thinking 'This tech stack is better but is it creating enough value for the User?' Wasted 8 months. Has anyone else been in this perfectionist loop? How did you break free? 😅
Gaurav Singhal
Gaurav Singhal
started a discussion

Dark mode isn't always better. Only 31% of users preferred it. What about you?

Tested our app with 1000 users - only 31% preferred dark mode, others said it hurt their eyes. Are we doing dark mode just because it's trendy? We are forced to convert our website in light mode, and it will also allow users to do switch. Best of both worlds :)