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![Kefiloe Monaheng](https://ph-avatars.imgix.net/2612303/56f36924-e098-45f0-800a-d7598b9021bc.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Kefiloe Monaheng
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Having worked on several startups my business partner and I realised that there was a gap in the market in terms of finding a consolidated view of how to properly evaluate business ideas before you even begin to work on building a product or service.
Last year I spent several months researching the idea and I decided to write an ebook on the topic, to share and highlight some of my...
![Ebook on Evaluating Business Ideas](https://ph-files.imgix.net/cc58f971-02ae-4a27-8086-8c7528745552.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Ebook on Evaluating Business Ideas
Not every business idea is worth your time
![Kefiloe Monaheng](https://ph-avatars.imgix.net/2612303/56f36924-e098-45f0-800a-d7598b9021bc.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
This book is a practical guide for anyone looking to critically evaluate a business idea. It answers the question of what makes a business idea commercially viable? It highlights crucial factors and steps needed to evaluate a business idea.
![Ebook on Evaluating Business Ideas](https://ph-files.imgix.net/cc58f971-02ae-4a27-8086-8c7528745552.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Ebook on Evaluating Business Ideas
Not every business idea is worth your time
![Kefiloe Monaheng](https://ph-avatars.imgix.net/2612303/56f36924-e098-45f0-800a-d7598b9021bc.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Kefiloe Monaheng
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The short cuts to the mental models
![Mental Models](https://ph-files.imgix.net/134c1e41-5d9f-4e8c-9e1b-d3081b68ba9c.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Mental Models
Thinking tools to help you navigate life better