Katy Hardt

Building VC Deals , a searchable vc database to help entrepreneurs easily access data on venture capital funding.

Both!

A lot of ad platforms like Google, Facebook are transitioning to server side API integrations to solve for the disappearance of cookies.

At VC Deals, we're using sendinblue right now since we wanted to try a free product that wasn't Mailchimp. It is okay but not sure I would recommend. Here's a great starting point if you're researching email tools: https://airtable.com/universe/exp0GdColNU1fA33n/comparison-of-35-email-marketing-tools

My top 2 reasons why companies DON'T do this: 1. Lack of marketing data talent - Marketing requires a really broad array of skills. Marketing team might be better equipped at execution, storytelling/creative, community building, design and not data. Lack of marketing analysts or data driven talent on marketing team can be a reason for this. 2. Infrastructure- measuring marketing takes some...

No ability to schedule messages. I use gator to get around this but the integration is clunky.

When they are simple but still pretend to be a human. I'd rather just have it be obvious that it's a bot!

Webflow, canva, slack, notion