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Karan Bavandi
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This definition has resonated with me and clearly describes what you describe:
Anything that comes into existence is because its emergence is sustained by a ritual! Our existence is guaranteed by breath! For the same reason marketing campaigns are measured by reach and frequency! You will stay top of mind as long as you continue to create new content!
There is certainly a lot to be learned...
When content becomes your king
Dan Shipper
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