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![Jim Kultgen](https://ph-avatars.imgix.net/8137998/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Jim Kultgen
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Using one set of data with realtime identity resolution to power experimentation is the type of thing that feels harder than it should be in 2025. Now Amplitude has upped the game and is using that same set of data to react to customer experiences and improve the experiences immediately.
![Amplitude Guides and Surveys](https://ph-files.imgix.net/282358a9-6d58-42d8-a621-3e3a6efcfd9b.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Amplitude Guides and Surveys
Drive user engagement with perfectly-timed messages.