Wondering what designs or features will keep your Roku TV app viewers hooked? Use our OTT experimentation tool to run A/B tests, roll out (or rollback) new features with the flip of a switch, and quickly see if your changes are having the impact you want.
A more intuitive platform to setup and control feature flags to manage your releases.
Set audience segmentation and distribution, paste the code, and flip the switch!
Launch Control is one element of a full solution for creating wonderful,informed digital experiences with the Taplytics Experience Cloud.
Taplytics is the #1 Intelligent Customer Experience Platform enabling brands to deliver compelling experiences that drive customer value and positive business impact.
Viewers are consuming video content across all types of devices and screens, so you should be testing across them all too. Taplytics now offers testing support for tvOS, Android TV, and FireTV apps. Optimize for the best user experience across all screens, from TV, web and mobile.
Find out what’s really engaging your users. Create code-based or code-free A/B tests for mobile apps (iOS & Android), push notifications, websites, and smart TV apps (tvOS, Android TV, Fire TV & Roku). Target experiments to specific user segments, and get real-time results—no app store updates required.