All activity
![Jonathan Zhao](https://ph-avatars.imgix.net/458872/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Jonathan Zhao
left a comment
Hey everyone, I’m Jonathan, the Product Manager behind Search Ads on the Shopify App Store. Really excited to share this with you all.
In my years on Shopify’s Platform team, it was clear that one of the biggest challenges for third-party app developers (especially those who were new to our app store) was finding ways to market their app. We often heard that retargeting and off-platform paid...
![Search Ads on Shopify App Store](https://ph-files.imgix.net/e0af3ab1-fa2c-442f-bc53-6a24aaf48a05.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Search Ads on Shopify App Store
A new way to advertise to Shopify’s 1 million+ merchants
![Jonathan Zhao](https://ph-avatars.imgix.net/458872/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Qualified devs with apps on the Shopify App Store can create search ads to help merchants discover their apps.
Ads are shown to merchants on the search results pages above organic search results, where the majority of clicks-on-page occur.
![Search Ads on Shopify App Store](https://ph-files.imgix.net/e0af3ab1-fa2c-442f-bc53-6a24aaf48a05.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Search Ads on Shopify App Store
A new way to advertise to Shopify’s 1 million+ merchants