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![Jes Kirkwood](https://ph-avatars.imgix.net/536200/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
HERstory by marketHER.org is a weekly newsletter for women in tech. Each week, we chat with a different marketing leader and get to know HERstory. Then, we send you the takeaways, so you can apply them to your career.
![HERstory by marketHER.org](https://ph-files.imgix.net/88053bd7-b205-4c3c-b4f1-5a78f1f51c19.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
HERstory by marketHER.org
Career growth stories from tech marketing leaders
![Jes Kirkwood](https://ph-avatars.imgix.net/536200/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
![Jes Kirkwood](https://ph-avatars.imgix.net/536200/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Jes Kirkwood
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After years of launching, optimizing, and studying SaaS trials, we’ve discovered the formula for converting >15% of free trial signups into paying customers—and we’re giving you permission to steal it.
In this free ebook, we share our 6-step process for creating an automated and effective SaaS trial. You’ll learn how to:
• Define your trial conversion goals
• Pinpoint key user behaviors
•...
![How to Nail Your SaaS Trial](https://ph-files.imgix.net/53416053-173f-4456-a784-ca6994faafd8.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
How to Nail Your SaaS Trial
Convert >15% of free trial signups into paying customers
![Jes Kirkwood](https://ph-avatars.imgix.net/536200/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
![How to Nail Your SaaS Trial](https://ph-files.imgix.net/53416053-173f-4456-a784-ca6994faafd8.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
How to Nail Your SaaS Trial
Convert >15% of free trial signups into paying customers