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![Jake Hower](https://ph-avatars.imgix.net/120284/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Jake Hower
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I've seen similar increases using in-app messages. The filter we apply is 2 successful stripe charges. Seems to give them enough time to have worked out if the service solves their problems and then offers a way to save 40% by switching.
![Founder's Journey - How we increased annual upgrades by 30%](https://ph-files.imgix.net/fb8db959-1916-49ba-872a-8dafe51b7b38.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Founder's Journey - How we increased annual upgrades by 30%
How we increased annual upgrades by 30%
![Jake Hower](https://ph-avatars.imgix.net/120284/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Jake Hower
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Really enjoying the series @briansventures
![Building Nexcast Intermission: How to Spin a Story](https://ph-files.imgix.net/7fb32299-0661-44c5-a589-57aa85daf614.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Building Nexcast Intermission: How to Spin a Story
We flip the script and show how much framing matters
![Jake Hower](https://ph-avatars.imgix.net/120284/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Jake Hower
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This was a sweet episode. Lots of little tips and things to test out.
![SaaStr 047: Meagen Eisenberg, CMO @ MongoDB](https://ph-files.imgix.net/48945fdc-6300-440d-8b9c-527f75dcd7a4.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
SaaStr 047: Meagen Eisenberg, CMO @ MongoDB
How to increase leads through marketing funnel optimisation