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  • Jake Cohen

    Jake Cohen

    Head of Growth at Hopps.io
    47 points
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    Jake Cohen
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    Jake Cohen
    Jake Cohen
    started a discussion

    What are some creative ways you've been able to engage your community?

    We have a community consisting of freelance marketing experts and we're always trying to think of unique ways to keep them engaged. What are some interesting ways you've been able to engage your community?
    Jake Cohen
    Jake Cohen
    started a discussion

    Your growth department just got funding, what is the first thing you're spending money on?

    I've been really great at operating with no budget and moving without spend. However, my boss is encouraging me to spend more and ramp up growth. So I'm just curious, if you recently got money as the head of growth what is the first tool or growth tactic you're running out to spend money on?
    Jake Cohen
    Jake Cohen
    started a discussion

    How much freedom should you give influencers when doing influencer marketing?

    I just started working with influencers and I'm struggling to figure out how hands on I need to be. There have been a few times I've let them do their thing, and the content comes back perfect and authentic and helps drive great business. However, not everyone is a natural and it can be hard to reroute course once I've seen that the creator is not so great when left on their own.