All activity
Lukas Holschuh
left a comment
Continuous optimisation is a game-changer in any content marketing strategy. It's not just about setting up a campaign and letting it run. It's about testing, learning, and tweaking.
For instance, in my work, I've seen costs reduced by up to 80% in the first month just by using continuous split testing. It's like fine-tuning a guitar... you've gotta keep adjusting until you hit that perfect...
How do you develop and execute a successful content marketing strategy?
arina_kayea
Join the discussion
Lukas Holschuh
left a comment
Short-form content is all about grabbing attention fast. You've got to make your product or brand the star of the show right from the get-go. You've got maybe 15 seconds to make an impression. So, put your product or brand front and center within those first few seconds. And remember, a lot of folks watch videos with the sound off, so visual impact is key. Use text, graphics, and captions to...
What's your best advice for marketing on short form content?
Daniel Volynets
Join the discussion
Lukas Holschuh
left a comment
While organic traffic often converts better, the sheer volume driven by paid advertising can compensate for lower conversion rates. For instance, we've seen that as we optimize targeting and the algorithm gathers more data, conversion rates from paid ads improve. However, it's important to remember that audience saturation can lead to diminishing returns. That's why it's crucial to continuously...
How do you balance between paid advertising & organic growth strategies in your marketing efforts?
Lukas Holschuh
left a comment
Absolutely! In my experience as an advertising consultant, content marketing is a powerful tool to establish your brand as an industry expert and build trust with your audience. It's not just about promoting your business, but also about providing value to your audience. For instance, sharing informative blog posts, whitepapers, or tutorials can significantly increase audience engagement and...
Is Content Marketing still a good way to promote your business?
James Tedy
Join the discussion