Heleana Grace

I've been obsessing over the idea of negative CAC and how to achieve it. Here are a few ways to achieve negative CAC and some examples of companies that did it right: 1. Self-sustainable media projects you incubate in-house or acquire 2. Crack the nut of user-generated content (like Notion did with community templates) 3. Being a barnacle on a whale - Grow within a larger ecosystem through...

Last month, we got four clients organically from YouTube. The post? A video listicle. 👀 So, let's talk about listicles. First things first, let's address the elephant in the room. 🐘 Every time you read a listicle on best x "name your industry here" tools, 8/10 times, the company publishing the listicle is the company that's featured in the first result. It's not really genuine, but it...

You know, after reading all the "x marketing trends in 2024" video content has been on every single one of them. But these trends are often just regurgitated from other articles. So I'm curious to see what the PH community prioritizes this year. Do you plan on creating any video content? If yes, what kind and what are your expectations? Have you seen any success with it last year?...

For the past couple years, I've been sharing on ProductHunt my journey with building Videodeck. It's been a wild ride, and we've found some amazing people here to work and collaborate with. Today we are launching our new webinar repurposing service. We basically help marketing teams turn their webinars into short-form videos. If you run webinars, can I get your feedback and support on...

Hey all! 👋 We are gearing up to launch a new webinar/podcast repurposing service at Videodeck.co We are looking for a few SaaS companies that run webinar and want to distribute them beyond just posting a link to the recording on LinkedIn. We take the raw footage from your webinar and turn it into multiple short-form videos. These shorts are packed with graphics, subtitles, sound design,...