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Greg McLean
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We are in a similar boat at my company. For leads, I am looking at similar practices to that of finding early adopters. This article has some good ideas: https://www.kevin-indig.com/blog/early-adopter-marketing-startups-get-first-users/
Essentially, this article claims that acquiring early-adopters (and beta users) requires rather personal and not-scalable communication. As far as coordinating...
Finding & retaining early beta testers
Zach Wright
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