Graham Lipsman

Hallooooo PH! I'm Graham, cofounder of Flourish. This launch is for anyone in marketing, UX design, or eCommerce. tl;dr— • We'll audit your eCommerce site for $99 per page. • You'll get a link to your interactive audit (no ugly PDFs or static reports) • Full of insights and easy to share with teammates • You can filter by effort & impact to focus on what matters most Best of all, after...

Exactly what you're doing!

My favorite that I've read recently is Obviously Awesome by April Dunford. It's about positioning and is super concrete in its advice. > Strong positioning feels like we're cheating. It lets us draft along with the forces of the markets we operate in, making everything we do in marketing and sales easier. No matter what direction we face, the wind is blowing at our back. After providing...

I always want to get the most out of any traffic I drive to my sites, so CRO is always a pretty early focus for me. I at least like to make sure I'm using strong copywriting, clear messaging and a clean design. Early focus on conversion rate makes every marketing dollar go a lot further! Plus, lessons I learn from optimizing my sites often feed back into my marketing campaigns—and vice...

If I was doing more cold sales work I'd get it in a heartbeat. Since I'm mostly focusing on content marketing at the moment I'm not using it—Premium doesn't seem to boost your reach at all.

I keep a Notion document filled with links to site designs I really like. I add to it whenever I encounter a new one. Every once in a while I'll grab screenshots of the newest pages and go through them in more detail, making notes about aspects I like as well as why I think they work well. Eventually I'm going to start a newsletter with the breakdowns :)

I see issues with visual hierarchy a LOT when I do UX audits for eCommerce sites. Product listings that are chaotic, text with different sizes for no apparent reason, inconsistent padding, etc. If you can't quickly understand the content of a site, it's going to have usability issues—at the very least you're going to be slowed down getting what you want out of it. It's such a frequent issue...

I use two lenses to focus my work. First, I ask myself what the the biggest bottleneck to growth is. I'm never lacking for ideas, so I review all the related strategies, tactics, and tasks I've written down that are related to the bottleneck I identify. Second, I pick a few items that seem most promising, then see if I can tweak them to optimize for learning. What questions can I answer, what...

Helloooo Hunters! If you write, I think you're going to love Txt Muse, an AI-powered text editor I built to help you write 10x better—not 10x faster. There are a bunch of other AI writing tools but almost all of them focus purely on generating text for you. You're left to your own devices when it's time to edit your text. I think this badly misunderstands the writing process. Writing isn't...

Helloooo Hunters! If you write, I think you're going to love Txt Muse, an AI-powered text editor I built to help you write 10x better—not 10x faster. There are a bunch of other AI writing tools but almost all of them focus purely on generating text for you. You're left to your own devices when it's time to edit your text. I think this badly misunderstands the writing process. Writing isn't...

Howdy Hunters, thanks for checking out Wikiprint. I wanted to print out a few Wikipedia articles before a trip to Ireland. My idea was to have some information I could share with my fellow travelers the day before each excursion. Unfortunately, as soon as I hit CMD+P on Wikipedia I discovered a few problems with my plan—Wikipedia printouts are just plain ugly! They include images, summary...