About
I've been bringing technology products and services to global markets for over 20 years as a technology anthropologist and chief marketing/innovation officer (they go together very well!) I help startups and established organisations avoid common mistakes, evolve their business models and innovate faster. I help tech companies avoid "users" and make products that are human-centric. To go beyond "empathy" and connect with cultures and communities. I've been featured in Forbes, Wired, National Geographic and more.
Work
Other at NordSparx
Badges
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Tastemaker
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Veteran