Gaston Frydlewski

I came up with the idea of HICKIES when I was about 21. I was one of those teenagers that would never tie his shoes. I quickly realized that everyone, from kids to athletes to the elderly, have problems with shoelaces. No footwear brands display shoes with bows because it breaks the design-line. HICKIES a shoelace replacement that you install once, and you never have to tie your shoes again....