All activity
![Federico Brath](https://ph-avatars.imgix.net/5202597/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Federico Brath
left a comment
Totally agree! Gathering your ICP in a community with your brand where they can connect and share tips strengthen your brand awareness, and makes prospects more likely to try your product.
Even more important, a community enables you to co-create your product with your ICP: your prospects will tell you what their needs are and your users will send you a stream of feedback.
Here's an article...
Community-led growth is the new PLG?
Farokh Shahabi
Join the discussion