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Elizabeth Waggoner
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I've been thinking about this question a lot during quarantine, since it impacts so many 65+: going to grocery is risky, more loneliness, etc.. In my experience (family + selling products... not sure if research backs it up), people 65+ tend to be more wary of putting financial info into an app, and thus, maybe aren't using products like Instacart and other grocery delivery when they should be....
Do you think there is enough apps on the market adjusted to senior users (65+)?
Aga Kopczynska
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Elizabeth Waggoner
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What tools do you use for consumer research for early-stage products?
I have some projects I would like to work on but don't know where to start with consumer research. Looking for some affordable ways to talk to consumers and get survey responses.