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David wilson
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I understand the frustration. KPIs are crucial for growth, but forcing them on a young startup can be counter-productive. Here are some ways to find common ground with your marketing manager and set up a workable system for KPIs:
Focus on Goals, not Just Numbers:
Start with Objectives: Instead of diving into metrics, discuss your marketing goals with your manager. What do you want to...
Early stage startup: Hacks for tracking KPIs in marketing
Mark Pavlyukovskyy
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