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![Chris Butler](https://ph-avatars.imgix.net/489980/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Level up your strategic decision-making with The Uncertainty Project. A rich library and community for leaders, offering techniques, playbooks, and expert insights to navigate radical uncertainty.
![The Uncertainty Project](https://ph-files.imgix.net/e81aa3a4-bb4d-49ec-843e-8220b1a74ac9.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
The Uncertainty Project
Playbooks and techniques for strategic decision making
![Chris Butler](https://ph-avatars.imgix.net/489980/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
What’s inside:
💥 Filling a Need, FAST (MVP)
🤝 AI Products that People Trust
💬 Customer Voice: How to ask the right questions
🔮 Past, Present & Future of Personalization
🤩 Why First Impressions Matter
💡The Psychology of Habit-Forming Products
Product Mindset
Free book on how to get inside your customer’s mind 🤯