![Lily Debeyter](https://ph-avatars.imgix.net/971986/ab41a950-adcb-4af2-881f-3c87beedd103.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
![Explore: Discover new insights](https://ph-files.imgix.net/345a648b-6310-41e8-be8f-b3d0aa8706b6.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
![Lily Debeyter](https://ph-avatars.imgix.net/971986/ab41a950-adcb-4af2-881f-3c87beedd103.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Iris is the first AI-Analyst for social data.
It automatically analyzes peaks in your dataset and explains what caused conversation to grow.
It works by:
1. Detecting the signficant peaks in your dataset
2. Analyzing them for key drivers of that peak
3. Displays that insight in simple language next to your data
![Lily Debeyter](https://ph-avatars.imgix.net/971986/ab41a950-adcb-4af2-881f-3c87beedd103.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Benchmark instantly reveals how you’re actually performing and why.
https://youtu.be/F_UjWoTsS2I
It analyzes social data - including your brands, products, influencers, sentiment, or even audience demographics - and compares an instant historical average.
Plus, you can benchmark that data against your competitors to truly measure performance.
![Benchmark from Brandwatch](https://ph-files.imgix.net/0461d2cc-a25b-4e5a-a905-bd3cbdacba9a.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
![Lily Debeyter](https://ph-avatars.imgix.net/971986/ab41a950-adcb-4af2-881f-3c87beedd103.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Explore + Entities is the fastest and easiest way to gather social insights.
Explore lets you apply expert-built filters to your data to discover insights in seconds.
Entities automatically categorizes your data instantly using intelligent NLP.
Watch the 60 second video: https://youtu.be/dVgEfDH5U3s
![Explore + Entities](https://ph-files.imgix.net/02304c96-91ca-444b-b876-fbbf1b3b8825.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)