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![Alicia Shiu](https://ph-avatars.imgix.net/45039/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Alicia Shiu
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Thanks for posting, Nir! From working with different product and growth teams over the past few years, we've learned a lot about how to apply data to building retention into a product. We wanted to consolidate what we've learned and share it with the community.
Excited to hear what people think! Feedback welcome :)
![Mastering Retention - Product Analytics Playbook Vol.1](https://ph-files.imgix.net/8a360947-202f-42d9-9698-e8dab8b1d655.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Mastering Retention - Product Analytics Playbook Vol.1
155-page ebook on using data to improve user retention
![Alicia Shiu](https://ph-avatars.imgix.net/45039/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Until now, most available resources only list tactics and “growth hacks,” offering little guidance on developing a comprehensive retention strategy. The Product Analytics Playbook: Mastering Retention fills that gap; it's the culmination of years of working with the industry's top product teams and retention experts.
![Mastering Retention - Product Analytics Playbook Vol.1](https://ph-files.imgix.net/8a360947-202f-42d9-9698-e8dab8b1d655.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop)
Mastering Retention - Product Analytics Playbook Vol.1
155-page ebook on using data to improve user retention