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  • Alexander Kovalov

    Alexander Kovalov

    Hustler by day, nerd by night.
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    Alexander Kovalov
    Alexander Kovalov
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    Building a Product with a Press Release

    At Amazon, they say the first step to building a product is writing the press release. The product simply becomes what’s promised in that release. The structure of a good product mirrors the structure of a good press release. So, what makes a great press release? 1/ What is it? Why is it so special? Why should anyone care? 2/ Who is it for? Who benefits from this, and why? 3/ Scale: 5x...