About
With +15 years of experience in digital marketing and strategy, I bring a focused expertise in leveraging AI and machine learning to drive campaign performance and scale growth. At DiDi Technology, I led a global team across four continents, designing and executing growth strategies that integrated ML models for campaign optimization—resulting in a 5% reduction in CAC and 4% YoY growth. My experience includes working across digital channels such as SEO, email, SMS, social media, influencer campaigns, and digital display. I also have a robust understanding of US and Latam consumer behavior through my time at TelevisaUnivision and Bain.
Work
Marketing
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Tastemaker
Gone streaking