The Science Based Playbook of Ecommerce

I've been following Thomas and Ariyh for over two years now, and his newsletter brought me so many insights, learnings, and overall value. I've often shared it around, and even got inspired for my own posts. This playbook for e-commerce appears to be an evidence. It just makes so much sence, and I believe it'll be a tremendous source of value for people from the e-com industry. Best of luck with this launch @thomas_mckinlay1!

Excited for this--the newsletter is already really great and my team takes action on the insights every time they're relevant, but since we have an ecommerce shop, it's amazing to have this all summed up in one spot. Are you going to be releasing on other topics like email marketing or time-specific campaigns in the future?

Big fan of your work. Earlier, I got my hands on the Pricing playbook. It was wonderful. So excited for this Ecommerce playbook as well.

To me, Ariyh is one of the marketing industry's most underrated resource and a gold mine of knowledge. If you're endlessly frustrated with conflicting advice, "studies" and "reports" that try to sell you some kind of software mid-way through reading, or articles that read like an AI has generated it in seconds - Ariyh will be a fresh of breath air. Having already purchased the pricing playbook and been subscribed to the newsletter for the last couple of years, I can guarantee this ebook is worth its weight in gold. Will be recommending to everyone I know who markets for ecommerce businesses!

Hi Thomas! Congratulation to you! I used to work in ecommerce since 10 years. My doubt is about the rapid changes in e-commerce, because it's not a basic science like math, geography, or philosophy. It's very dynamic sphere of business so that I am afraid that I prefer to read modern articles or youtube for getting knowledges about ecommerce. But I understand that basic knowledges worth to be read. So that I think you should work with this objection on the website. I appreciate your hard work and your monetization scheme. I crossed my fingers for your project!

You should be charging $1000 for this. It is mind-bogglingly insightful. Real, powerful insights backed by science to guarantee ecommerce businesses generate more revenue. As someone who has roasted 850 landing pages this is a GOLDMINE of information. Awesome work @thomas_mckinlay1