The heatmaps are just fantastic! Imagine having the ability to see your website through your users' eyes, understanding their clicks, scrolls, and movements. This is what Hotjar's heatmaps offer. It's almost like being able to read minds.
New pricing models splits their core features into two parts, meaning they can charge more for the same service. All features work well, but this commodification of a previously unified service is disingenuous.