DuckDuckGo initiated to protect privacy at the right time and place. When customers understand that privacy is a human right, people appreciate it. Communities will get more power against big tech companies.
First of all, the name... Duck Duck Go. Come on... How about just DuckGo or something for heaven's sake! Ease of use! Then, the font on the site... Hard to read! Sorry, just don't want to go further than that with DDG.
Main alternate browser with a privacy focus, with tracker identifiers I get to know which sites I visit are tracking me and what trackers they are using. Most if not all are blocked.
Deceptive company. I strongly advice you avoid.
-Advertises themselves on privacy while hiding the fact they send your data Microsoft
-Manipulates search results to satisfy their own political beliefs
-Confirmed hypocrites at a large scale - almost certainly means there is even more we don't know