It's particularly well-suited for small business owners, online entrepreneurs, and marketers who need to create designs quickly without the steep learning curve associated with more sophisticated software like Adobe Photoshop.
Users appreciate Canva for its ease of use, drag-and-drop interface, and the vast selection of templates and images available. It's accessible as a web version and also has apps for mobile phones and desktops, making it convenient for users to design on various devices. Canva also offers free workshops to help users learn best practices and has introduced AI-powered Magic Studio tools to further simplify the design process.