Long time beta tester here, and I can tell you that Birthday App is one of my new favorite products and now a daily essential. It makes it so easy to surprise friends and acquaintances on their special day. Can't wait to see what's to come from this product!
I have been using this app for a few months now, and I feel like a better friend now that I actually remember peoples birthdays and send them a gift or a text. Plus getting a text is way more personal than a post on their facebook profile.