I recommend this playbook, insightful and easy to use. I am not a marketing professional nor in the academia, so this unique tool allows me to get science backed marketing findings that I would have otherwise missed on.
Thomas has been summarizing marketing case studies for few years now. And everytime I receive his newsletter I learn something new -- research & data backed. And this Science based pricing playbook is one of the finest reads. I highly recommend getting a copy.
In short "No BS". Very clear, to the point, and substantiated research work that can be applied in (online) marketing but also UX, or more design-related efforts.
This is sharp and gets straight to the point. No heavy science but you can tell that a lot of effort went into still keeping everything accurate. I work in media and the playbook is super useful! Congrats to Ariyh for getting this out 💯