Do you use Canales?
What is Canales?
More important than finding out how clients found your website or app, you should identify all the ways clients found out about it — and don’t rely on Google Analytics. Instead: 1. ❓Ask your client “how did you learn about us?” 2. 📝Normalize the answers. 3. 📐Extrapolate. 4. 📈Analyze and Report. 5. 🔄Repeat. We call it the ‘Canales’ framework.
![Canales media 1](https://ph-files.imgix.net/65e4dc04-9a01-4193-85da-ec0659f32300.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=256&h=160&fit=crop)
![Canales media 2](https://ph-files.imgix.net/f55491b3-a08a-4209-8633-af55de92d937.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=256&h=160&fit=crop)
![Canales media 3](https://ph-files.imgix.net/29a6765b-dc93-421c-bc1f-4a25fbd3a477.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=256&h=160&fit=crop)
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Canales
More important than finding out how clients found your website or app, you should identify all the ways clients found out about it — and don’t rely on Google Analytics. Instead: 1. ❓Ask your client “how did you learn about us?” 2. 📝Normalize the answers. 3. 📐Extrapolate. 4. 📈Analyze and Report. 5. 🔄Repeat. We call it the ‘Canales’ framework.
![Canales image](https://ph-files.imgix.net/65e4dc04-9a01-4193-85da-ec0659f32300.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=150&h=90&fit=crop)