Thomas Schranz ⛄️

Zuckerberg Shirt - It's grey and it always will be.

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Klaus Buchroithner
Hey guys, thanks for hunting @__tosh ;) I've been producing fashion all my life. Always wanted to create something unique and special that people love, with great quality, sustainable and fair. When I read Mark Zuckerberg's post about decision making and his idea of wearing the same t-shirt every day I was quite impressed. I thought ok what would I wear if i did the same thing? So I started to research which specific shirt Mark picked for himself. This lead me to Brunello Cucinelli who is an amazing fashion designer with a great hand for fabrics as well. Unfortunately you can't buy Mark's shirts in Brunello's store. So I decided to design and produce a replica that is as close to the original as possible. I was quite satisfied with the results and thought it would be quite cool to make them available to everyone who's interested. It definitely helped me to get a great start into the day and more important it really feels great when I wear it. If you have any questions feel free to ask them! I will hangout here on producthunt the whole day :) Klaus
Rene Pot
@klaus_buchroithner @zain_hoda it's not that hard to convert ;)
Klaus Buchroithner
@zain_hoda @wraldpyk thanks guys, updated just after seeing your comments. :)
Trishul Patel
@klaus_buchroithner 40 Euros for a grey t-shirt? Come on! You can go to the Gap, Uniqlo, or J Crew and get it for $15-$20. Uniqlo is probably $8-$10
Trishul Patel
@peterbuch that justifies 40 euros? Go to Everlane.com they sell Grey t-shirts for $16 their factories pay fair wages and treat workers well.
Gal Dubinski
LOL Even if Elon Musk launches teleporting today, this is definitely my winner
Niv Dror
Black shirts are better P.S. here's the original post on Facebook where Mark shows his closet full of grey shirts :) https://www.facebook.com/zuck/po... P.S.S. Never forget the t-shirt cannon
Klaus Buchroithner
@nivo0o0 Grey is the new black :)
Eralp Bayraktar
@nivo0o0 no, blue shirts are. Gray is also cool though.
Alexander Andersen
@nivo0o0 @klaus_buchroithner Once you go black, you never go back
Justin Winter
Love it. Some feedback for you. 1. Not mobile optimized? Table stakes these days. 2. CMS choice, you are selling a product. Go to shopify. There is a 'greatest for small inventories' theme sub category. Use one of those. (Attempts checking out....) Okay wow, that it's weird. You are using Shopify for checkout, bot not for the site CMS? Just spin up a separate shopify account separate from Vresh. The break in branding and domain will cause some people to likely abandon, decreasing conversion rates. 3. Marketing; your goal is to sell products with the project, bit there doesn't appear to be much in the way of any type of email ask as a down sell via a browser abandon pop-up. Opportunity to use something like fomo for some social proof. Take down the YouTube videos, use same clips but upload to your own wistia account so post YouTube credits/recommendations send people away from the site.
Justin Winter
@jcwinter also. Your custom coded front end doesn't have some basic social meta tagging structures in place, when I try and pin the image to Pinterest for future reference, Pinterest widget doesn't pull any images to easily bookmark for later.
Oliver Curting
@jcwinter You can remove the post YouTube Related Videos-feature by adding ?rel=0 to the video URL.
Klaus Buchroithner
@jcwinter awesome feedback, thanks, I will look into it
Justin Winter
@klaus_buchroithner NP! It is an awesome project, can see it doing well. Depending on the success here, I think there might be a bigger opportunity to take this 'reverse engineer' wardrobe philosophies of celebrities/business people and sell them. You could likely roll this out for many other people. Great PR fodder. Great FB ad creative opportunity. Very curiosity inducing value prop that will get people checking things out.
Archie Hicklin
Awesome! Do you have a picture of someone wearing the shirt? 😍
Klaus Buchroithner
@suparchie @theashtube this is me wearing it ! I wish I would be in shape like Mark :) but at least I can wear something as comfortable:
Product Pearson
@suparchie @klaus_buchroithner Nice - looks like it has a good length at the bottom, something a lot of t-shirts struggle with
Klaus Buchroithner
@suparchie @theashtube great attention to detail. I also really like the t-shirt bottom length and it was one of the first things I noticed regarding Mark's shirt.
Shane Reustle
Great! Uniqlo sells a very similar grey t-shirt for something like $5. I've owned / worn only grey crew neck t-shirts from Uniqlo for the past 2.5 years (with a few exceptions). Paying 40 euros for a tshirt seems steep.
Jonathan from Growth
@reustle was going to post the same. Uniqlo shirts are awesome. I wash and dry them as often as I want and they never move. Keep their color and their shape. Not sure why so many people are so positive about that shirt for 40euro. Also very surprised at the price Zuck pays his shirts. $400 each shirt? Seriously? That seems very against the supposed simplicity the man has...
Yassine el Kachchani
@reustle another uniqlo plain grey/black t-shirts fan here ✋
Raphaël Martin
@jauny there is more complexity, cost wizardry, supply chain tricks in your $5 shirt than in any $400 one. Fair trade, transparency and ethic are rarely cheap.
Randy Webb
@reustle its about support and quality, craftsmanship. I'm sure you spend countless dollars on dumb stuff all the time, that you can find cheaper somewhere else.
Jahlil White
Are you doing the Zuck hoodies next? #WinterIsComing
Klaus Buchroithner
@fightstweet :) great idea, I'm on it.
Gregg Housh
@fightstweet @klaus_buchroithner Yes please. Make it a package deal like 2 hoodies and 10 shirts. I'd buy it today.
jayme hoffman
This is a cool tributel! Added Z-shirt and further "daily uniform" thoughts on Medium - https://medium.com/@jhoff/why-yo...
Troy Osinoff
Reminds me of the H&M April Fools joke from a few years back: http://markforhm.com/
James Drayton
I will have 10 of these, thank you very much.
Josh Beitler
This is great - when do we get Zuckerberg Jeans to match?
Klaus Buchroithner
@joshbeitler working on it ;-)
Mario Fraiß-Kollmanitsch
Great product and marketing ideal and the best thing: "100% of the profits generated through shirt sales are donated to the Chan Zuckerberg Initiative" I really Like what wenn do in Austria, Klaus!
Chris Ijoyah
Fantastic product :)
G G
Blue shirts is all I have, prefer them to black of gray.
Samir Doshi
Cult rule 1: wear the shirt of thy cult leader, rule 2: don't talk about rule 1
Axel Norvell
Funny idea however: 1. It feels a bit wrong using someone else's photo to market/sell a product - even if it's intended to directly benefit his charity. 2. €40 is still too expensive for a single basic cotton shirt (branding image be damned!) Nonetheless, it made for a good laugh today :)
Roman Dubinin
Just want to share article explaining _why_ he wears the same grey t-shirt - https://medium.com/startup-grind...
Yuki Wu

Hmmmm

Pros:

Good brand

Cons:

Why should I have

Abbas Haider Ali
At the €40 price point, might be better for people to look at merino t-shirts from outlier, wool&prince, or unbound
Zach Swetz
reminded me of this Zuck impersonator http://zuck.strikingly.com/ 😂 nice work!