p/zeda-io
AI-powered Product Discovery For Customer-focused Teams
Prashant Mahajan

A to Z of Product-Led Growth — Learn to build profitable startups the product-led way

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Learn how successful product companies leverage product-led growth.

💡 Learn the basic concepts

🚀 Product-led strategies

🌱 Grow organically without ads

🌍  Real-World Examples of Product-Led Growth

🤖 Transition from Sales-led to Product-led
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Rucha Joshi
Really good work on this Prashant! It is also nicely designed. How long did you all spend in compiling it?
Prashant Mahajan
@rucha_joshi8 Thanks a lot, we spent around 10 days for this, happy to help with resources we used.
Maria
Great! Sounds like a real treasury of knowledge! *_* Congratulations on the launch! ^_^ Could you tell me please, is it devoted to absolute beginners, or is it more ''tips and tricks'' oriented?:))
Prashant Mahajan
Hey People! I am Prashant, a product manager by heart and currently in the journey of building a home for product managers to build wonderful products together with their users and stakeholders. In our building journey, we did lots of research around product-led growth and thought why not share our learnings and findings in the form of a free e-book. And that's what we're doing with this launch. In this e-book, you will find foundations of product-led growth, concepts, strategies, and real-world examples. We hope this inspires someone out there in their product-building journey. If you have any feedback or suggestions, happy to hear them as well. Made with product love and heart, Thank you, ❤️
Prashant Mahajan
@johnthadon Thanks John, glad you liked it.
Levi Gleb Raskin
@prashant_mahajan awesome! I find it in the right time because launching product now:)! Thanks! I hope it will be helpful.
Rory Sadler
I think it's great that you've put this together and offered it to people for free. My only feedback is a fair amount of the content is quite vague or generic - I was hoping to see more data and details for each case study. For example, with Pinterest you write: • User experience: Pinterest offers features that improve the overall product for the user. • Goal-orientedness: Pinterest sets growth goals that the entire company aims to achieve. • Collaboration: PMs, designers, and developers work in collaboration to add features I would say these are true for any company. I think this is a great starting point and you can evolve it into a big marketing engine for your site once it's developed more. I would recommend reading Andrew Chen's The Cold Start Problem - it's an incredible book from based on his learnings at a16z, watching companies like Zoom, Slack and Airbnb grow. Good luck :)
Prashant Mahajan
@rory_sadler_trumpet Thanks a lot Rory and I thoroughly agree. Cold Start by Andrew Chen PLG by Wes Bush are great. This is our first ebook and feedback rightly taken. We would try to go more in depth in next one.
Priya Selvaraju
Thanks a lot for your feedback@rory_sadler_trumpet As you've mentioned, it's a starting point, and we'll definitely work on this to make it more detailed and valuable. Thanks again for your comprehensive feedback 😊
Rajat Dangi 🛠️
This is awesome 🙌 Congrats on the launch 🎉 ___ [Edited] Update: After reading it completely, I didn't find enough value in it. There's nothing surprising or new that a marker/founder doesn't already know.
Dhruv Washishth
Great work Prashant and team! Love how Zeda is becoming THE avenue for all things product management.
Prashant Mahajan
@dhruv_washishth1 Thanks DHruv for all the support always.
Mustafa S.
Thank you for the resource, will check it out. Congrats on your launch, good luck!
Prashant Mahajan
@milkers Hey Mustafa, thanks man. Glad could create one before end of the year.
Pramod Rao
Congrats on the launch, Prashant! Looking forward to the weekend read :)
Prashant Mahajan
@prao25 Thanks Pramod. Happy New Year.
Umar | SaaS Guy
I like this, it's really insightful and well-written.
Prashant Mahajan
@heyumarkhan Thanks a lot Umar.
Shubham Dhawan
Love how simple and crisp the guide is. Great job folks!
Atul Ghorpade
Congratulations on the launch, Prashant. Looks great product to me. ✌️
Prashant Mahajan
@atulghorpade Thanks Atul, Glad you liked it.
Parth Pareek
This is fantastic @prashant_mahajan! Can’t wait to dive into this. Great job by you and team.
Prashant Mahajan
@parthpareek thanks Parth for the support. Wish you a happy new year.
Pedro Henriques
Love this ❤️ Thank you for sharing Prashant and team!
Prashant Mahajan
@pedrobh Thanks a lot Pedro. Happy New Year.
FoolishJeremiah
I am launching a PLG tool soon, so excited to join you guys! 🧑‍🚀
Prashant Mahajan
@thinkdeleon awesome. Looking forward to launch. All the best.
Shivank Mathur
Interesting content ! Crisp clean and quite useful.
Prashant Mahajan
@shivumat All credit goes to the team.
Anurag Varma
Looks amazing. Very well summarised :)
Prashant Mahajan
@anurag_varma Thanks Anurag, glad you liked it. Happy New Year.
Girdharee Saran
Awesome. Thanks for collating this
Prashant Mahajan
@giri thanks Girdharee. Glad you liked it. Wish you a happy new year.
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Mehdi Djabri
Cool stuff, congrats on the launch!
Prashant Mahajan
@mehdidjabri hey Mehdi. Launch is always special. Specially end of the year.