tl,dr: My first 30 seconds did not wow me or provide me with any value that would prompt me to come back.
I get the idea of this but based on my first 30 seconds on here I'm not sure I'd spend any more time here.
Here's why:
I picked from one of the celebs - Dan Ariely because I like his work.
This is what I saw: https://yes.no/dan-ariely
His profile even says "My name is Dan Ariely and I study how people make decisions -- the good, the bad, and the ugly. "
As a first experience the Q&As I saw came across as frivolous - especially given the weight of the name in question. Seeing the kinds of interactions on his page that I did was like a huge cognitive dissonance for me.
Right there, my motivation to check out anything else or spend any more time went to zero because this offered me nothing of value.
My expectation going in perhaps was different (and maybe thats a messaging thing to look into) but in the "why" part of the response by one of the founders it says:
"We focus on the person, rather than the question. Sites like Quora help you find the best answer to your question, by sharing it with the community. On yes.no however, we want to connect you with a specific person that you have a question for"
If the initial impression itself is of random questions and answers vs those that the person has expertise in then there's little chance of me coming back.
#1 to solve for imo:
Focus what a new user will see/experience (maybe its personas or question categories) vs the plethora of options so that you can predictably guide them to a wow moment (high quality Q&As) in as little time as possible.
I hope this comes across as constructive criticism.
@anujadhiya Thanks Anuj for your valuable feedback.
We can totally appreciate what you're saying, and we recognize this issue itself. It is to do with this being early days for the network, where the surfacing and trending of quality content is a lot more difficult.
At the moment we are working on bringing interesting people to answer, as well as their audiences. It is an ongoing process that we are refining. We are also working on the onboarding, to make those first 30 seconds magical!
Kudos for the great work. One thing I think that it could be improved is the Discover page. It will awesome if I can read the full description of the person, three columns per row will be perfect.
How did you guys get the initial traction?
@ossamaweb Hey Ossama, thank you for the lovely words and support :)
Thank you for the awesome idea about the discovery, we are actually brainstorming about it, as from experiments that we have conducted with our users: some people preferred a discover page with a name / title and that's it, while other like you preferred a more elaborate profile bubblicons in the discovery page.
We are testing it out and will do what most of our users would prefer eventually!
About traction - there is no replacement for hard, manual working of reaching out, following up and convincing people to try your product. It get's smoother in time, when you of course manage to recruit interesting people your product.
Looks like a cool platform!
Twitter integration would be cool (auto-follow people I follow on twitter).
Also - the "Discover" and all the suggested profiles are mostly from the entrepreneur/CEO oriented tech scene, and I wish there was a more famous Developers/Designers/People-who-actually-build stuff scene available for asking questions, otherwise it is of little use to me.
@theyonibomber Hey Yoni, thanks for the feedback! Developing such "virality-enhancing features" is definable on our roadmap. In order, not to get biased with allegadley high traffic that can make us "blind" we prefer to focus on creating real value for users in a smaller scale. When we feel like we got this and made a good-enough product we would add further traffic-enhancing features like so, but agreed it is a very important feature.
For the second part of your question: first of all, for me, hearing this feedback is the most essential part of this launch here. We care about what interesting people our users want to see, we are currently working on enhancing the amount and quality of interesting developers and designers and product people on yes.no.
We also encourage you to invite your hero's to join yes.no and start answering questions :) you can make an intro to me and I'll help them in every step of the way to creating their celeb page, welcome to reach me at jonathan@yes.no
Hi Asaf and Jonathan!
Great product. I've been using it from Beta stage and am a big fan.
Love the fact that I can actually ask people to submit their questions there instead of my email inbox ;)
Who would be your main target audience for this?
@roypovar We love to have you on our site, Roy. Main target audience for now, when launching, is tech/business/science. But soon(!) we want to get out of our 'bubble' and get more public figures, thought leaders and .... celebrities.
Great job to the team on putting this together, doing outreach, and creating a community from scratch. Never an easy thing!
I like how this focuses on asking specific people directed questions - a lot of which are thoughtful ones. I do feel that a lot of the questions appear canned or are coming from pseudo accounts, but I imagine once the community takes off, things will take care of themselves and it won't really matter.
I believe of the keys to keeping your experts to come back and remain active is by somehow letting them know that their answer has made a difference. Quora uses upvotes; Reddit AMAs have a constant free flow of responses from active participants, etc. Again this may work better when the community has grown sizeably, but it will be very important to think about, imo.
@alirtariq Hi Ali - thanks for the support and feedback, it's much appreciated!
You're certainly right that building a community from scratch is no easy task, and it can take some time for it to develop and reach a good balancing point.
In terms of indicating that answers have made a difference, we have recently introduced the 'like' feature (heart button) for answers (having previously focused only on the upvote for questions). This is a simple but effective way of expressing that an answer is good and appreciated. But definitely agree with the sentiment here, and it will be interesting to think of new and better ways to express this. Any suggestions for how we could do this in a more powerful way would be most welcome!
@orliesaurus Not yet, but we're working on it! We've created a page for people to ask him the questions they'd love for him to answer (see https://yes.no/elon-musk), and we aim to build up support, identify the most popular questions, and use them to bring him to the site! Feel free to ask there the questions of your wildest dreams...
Great product!
One feature I'd like to see iד connecting social networks and following the contacts on yes.no if they're already registered.
Twitter is especially well suited for this because of the unidirectional following (and the ability to follow influencers who usually won't be on your FB friend list). Facebook and Linkedin would also be nice.
@yprez Thanks so much Yuri! and I love your suggestion, it is actually something I suggested a while ago and we are totally aiming to bring that to our users! spot on Yuri.
Hey guys! It looks pretty neat. Congrats on the launch.
I am sure you know about it, but it looks in a way similar to ask.fm (They are widely used in the gaming/Esports community). Their UI/UX is not so great tho but you should definitly look into them!
@bouazizalex Hey Alex, thanks for the support! Yes indeed, ask.fm is very successful, although sometimes at too great a cost. That's why we're dedicated to offering a moderated and respectful Q&A environment, without any option for asking anonymous questions.
@nird Thanks so much for the nice words :)
Live Q&A sessions are, as implied by the name, only sessions. This means they are one-time events, and therefore most interested parties will likely not be able to participate. yes.no allows continuous interaction through the network, which itself takes some of the burden off the answerers, who are free to answer their audience’s questions as and when they want to.