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p/wren
Reduce and offset your carbon footprint
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Kat Manalac
Wren — Offset your carbon footprint by saving rainforests
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Calculate your carbon footprint, and then reverse those emissions by funding projects that save rainforest, plant trees, or prevent cow burps. projectwren.com
Replies
Gustaf Alströmer
This makes a lot of sense to me. Most people care about climate change but have a limited number of things they can do to make a difference. A trustworthy subscription-based offset program can go a long way to have immediate impact as an individual.
Aaron Epstein
I've always wanted to do my part to help combat climate change, but never really knew where to begin. So I'm glad Wren makes it super easy to calculate my carbon impact and then subscribe to offset it each month, without having to think about. Super easy!
Louison Dumont
As you probably know, the major culprit of our climate crisis is the food industry. I have been dreaming of an app that lets people scan products in supermarkets to instantly track their energy consumption. Is this something you've been thinking about? IMO, you need a drastically more accessible interface in order to reach greater impact. It needs to be easier to use than Snapchat. If you'd like to discuss this more thoroughly, I'm open for a quick call this week. I just emailed you a copy of this message.
Ben Stanfield
Maker
@louisondumont Hi Louison! We got your email. We'll send you some of our thoughts on that thread...
Nikita Barabanov
is there a way to see suggestions on how to improve your footprint based on you results? that would be a dope solution (that's most likely have already been developed, i'm just to lazy to find it)
Ben Stanfield
Maker
@mukut Yep—we just released a new version of our calculator. After answering a few questions we start to generate your Carbon Report, which has visualizations and suggestions related to your footprint.
Calvin LeGassick
Seriously in love with this. I want to know what's next! When will we get a public feature roadmap??
Ben Stanfield
Maker
@calvinlegassick We're working on it 😉
Landon Brand
Maker
@calvinlegassick <3 thanks Calvin! Public feature roadmap is a fantastic idea, that would be so fun! For now, we're most focused on onboarding new projects and making our calculator more accurate. Providing ideas for reducing users' footprints is a goal as well, probably after we have a calculator that's a bit more granular.
Calvin LeGassick
@landon_brand a good resource for public roadmaps! https://frontapp.com/blog/2015/0...
Calvin LeGassick

Such an exciting product! So many fun ways things can go: - See the impact of the global wren community - Import financial / email data to have more wholistic calculator - Get recommendations on which lifestyle changes you could make that would be sweet-spot of having an outsized impact on your footprint AND being realistic given your preferences. - Be able to add smaller community projects like planting 15 trees. Would need to figure out a way to verify projects at scale. - Breakdowns of why average carbon footprint responsibility is so different across countries. - Contribute to projects an an index-fund type way.

Pros:

Personal carbon footprint compared to country / global averages. Efficient design, clear footprint calculations, project verification.

Cons:

Despite well-designed project pages, can be hard to compare projects. Not clear how to interact with Wren as my footprint changes.

Mimi Tran Zambetti
Maker
So many awesome ideas @calvinlegassick! For the projects, right now we're sticking with in depth stories on a project's environmental + social impact but we're definitely still figuring out the best way to display projects.
Jordan Gonen
this is awesome!! great job :)
Mimi Tran Zambetti
Maker
@jrdngonen Thank you Jordan!!!
Irfan Faizullabhoy

Couldn’t be more excited for the future

Pros:

Current customer/part of the Wren flock! Seamless onboarding and love the details about the project i’m donating to.

Cons:

Would love to be more engaged post-sign up and learn more about the project/other Wrenners.

Mimi Tran Zambetti
Maker
Project update is coming this week!! LOVE this "Wren flock" name :)
Rashid Aziz

This is so amazing! Getting people to change behavior is always super difficult, but this makes it so easy to see how I can minimize my negative effects on the environment, without too much effort. Would recommend for everyone!

Pros:

Makes it really easy to calculate my carbon footprint, and not only offset it, but also decrease it!

Cons:

Looking forward to more supported projects.

Mimi Tran Zambetti
Maker
Thanks for the feedback Rashid! We're going to add a couple more projects in the next week, so keep your eyes peeled! 👀
Josh Lurie
Pros: * Understand how I can change my weekly routine to reduce my carbon footprint * Passively negate my negative climate change impact with a small subscription * Learn about / contribute to awesome climate projects around the world! Cons: * I can't wait until new projects come onto the platform
Ben Stanfield
Maker
@josh_lurie1 Hi Josh! What kind of carbon reduction projects would you like to see us partnered with? We just added a new energy project from Northern Uganda, which produces clean biomass briquettes as an alternative to coal and charcoal.
Stephen Chen
This is a great idea. Love how Wren makes understanding and offsetting your carbon footprint super simple. Kudos to the whole team, the world needs more products like this.
Ben Stanfield
Maker
@stephenchen Thank you Stephen! Welcome to the Wren flock 😌 🐦
Jesse Chand
Congrats on the launch team! :)
Mimi Tran Zambetti
Maker
@jessechand Thank you Jesse!
Dmitri Kyle Brereton
This is a really good way to encourage individuals to do something about climate change since they can visualize their personal impact and do something to offset it. Love it.
Ben Stanfield
Maker
@dkb868 Thanks Dmitri! Visualizing something intangible like carbon dioxide can be tough... we're still tinkering with the best way to understand the scope of your carbon emissions 🔭
Marcus Sonoma
Take my money
Richard Zhang
This is exactly what I’ve been waiting for: a straightforward, efficient, transparent, and mission-oriented product that aspires to further the environment-saving cause. I will definitely be following this product and am excited for what they set out to accomplish in the future!
Spence Blood

Limited projects at the moment, but looking forward to what's in store in the future!

Pros:

Simple to understand your impact, beautiful interface, transparent, intentional

Cons:

Perhaps a more detailed carbon footprint wrap-up could help the user fully understand the negative impact of their footprint.

Adena Bauer
Thanks so much, team! Awesome idea! How do you ensure that your partner "projects" adequately offset the carbon footprints of your users? Do you do QA at all?
Ben Stanfield
Maker
Hi Adena! We're getting a strange error when trying to reply to this comment—messaged PH support about the problem.
Landon Brand
Maker
@adena_bauer1 It depends on the project, but we usually do several of these: 1. Look at all the documentation they have of the project—photos, videos, data, etc. 2. Read a few papers about appropriate methodologies for the project to ensure we're on the same page about how the carbon is counted 3. Asking our project partners the followup questions we have to make sure everything is up to our standard Then, we get ongoing updates about the projects from our partners. If something happens and a project were to fail somehow, we would offset with another project, like insurance.
Adena Bauer

I highly recommend Wren if you care about rebuilding our environment! Thank you so much to the team for giving me an easy way to make an impact.

Pros:

Extremely simple way to offset my carbon footprint! Loved the interface!

Cons:

None so far! Been using Wren for a couple weeks.

Kris Dabrowski
Great initiative. I love the fact that people start to care more about the carbon footprint especially nowadays when things are getting worse. Apparently, I have to limit my footprint myself and it's great that on top of it, you introduce the projects I can support to make the World a better place to live for all of us. I would appreciate a unit conversion though so that non-Americans don't have to use external converters to calculate square feet, gallons, etc.
Landon Brand
Maker
@dabrowski_kris Unit conversion is a must! Great point! Just put it on our roadmap
Anthony Feint
Love this - would love to see more projects though and some stats on how much carbon each project has saved
Mimi Tran Zambetti
Maker
@feint We've got a couple more projects coming this week! And that's a good point about historical data on current projects. Are you talking about how much carbon each project has saved since it started running?