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Matt Henderson 🚀
PR Sequences — Automagically email journalists when they mention keywords
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PR Sequences are trigger-based email campaigns you create to email journalists automatically when they mention specific keywords in their articles or tweets.
Replies
Ryan Hickman
You guys are amazing at releasing new products. Congrats on this launch. The applied automation use case is a win!! Good Luck!
Matt Henderson 🚀
@ryanhickmam Thanks Ryan appreciate the support!
drew olanoff
No. Absolutely not. This is a terrible terrible idea and product.
Matt Henderson 🚀
@drew Thanks for your feedback!
Andrew Medal
@drew have you ever received a pitch from a publicist? or, how about a message from someone who used meltwater, cision, or muckrack. we've built a product that provides more value through targeted pitching, timely responses, and filtering based on topics you cover. we also would like to give some power back to entrepreneurs and founders who wouldn't normally get the opportunity to pitch big media outlets because of the way the system works currently–only companies with big budgets get exposure. we do not think that is fair and want to give the 'little guy' a voice as well. also, we have provided a journalist request feature similar to HARO so that journalists can make requests for expert sources. we want to provide value on both sides of the marketplace. we know that journalists are already getting pitched constantly, every day, from people who can find their emails or through products that have them included in a database already like cision, metlwater and muckrack. our product helps users build relationships, create targeted pitches and provide them an opportunity to get a shot at coverage.
drew olanoff
@juhaszhenderson you're very welcome.
Andrew Medal
@drew yes, i know who you are. that's why i asked the q. i'd love to walk you through our product so you can see a demo and actually understand the product. i think maybe our product messaging was misunderstood on that tweet storm that we all were a part of. i've been contributing to entrepreneur and many other outlets for the past 7+ years. i get hundredsd of pitches in my inbox every week. we want to help reduce that for journalists. you can see some of my author links here: https://www.entrepreneur.com/aut... https://www.entrepreneur.com/wat... https://www.entrepreneur.com/lis... https://www.inc.com/author/andre... https://www.forbes.com/sites/und...
Ernie Smith
As a journalist, if you use this product to send me a message, I will throw your message in the spam folder and possibly tweet about it.
Aaron Tsai
@shortformernie Even if the message itself is legitimate, relevant, and would not otherwise reach your inbox?
Ernie Smith
@aatsai Yes, because journalists hate automated PR emails and this is going to make the issue significantly worse. Also, there is this thing called the General Data Protection Regulation which this tool likely violates, as it would suck data from a public forum without my consent. I am not based in Europe, but lots of journalists are.
Andrew Medal
@aatsai @shortformernie all of our data is public data. have you ever received a pitch from a publicist? or, how about a message from someone who used meltwater, cision, or muckrack. we've built a product that provides more value through targeted pitching, timely responses, and filtering based on topics you cover. we also would like to give some power back to entrepreneurs and founders who wouldn't normally get the opportunity to pitch big media outlets because of the way the system works currently–only companies with big budgets get exposure. we do not think that is fair and want to give the 'little guy' a voice as well. also, we have provided a journalist request feature similar to HARO so that journalists can make requests for expert sources. we want to provide value on both sides of the marketplace. we know that journalists are already getting pitched constantly, every day, from people who can find their emails or through products that have them included in a database already like cision, metlwater and muckrack. our product helps users build relationships, create targeted pitches and provide them an opportunity to get a shot at coverage.
Ernie Smith
@aatsai @andrewmedal I don’t think it’s fair that you think the solution to the “little guy” getting exposure is creating a product that is opt-out, not opt-in as the General Data Protection Regulation requires. Nothing else matters if you cannot offer that.
Andrew Medal
@aatsai @shortformernie as i mentioned it's all public data.
Ed Barton
Seems great for startups, perhaps not so great for journalists? How do you avoid just adding to the deluge of emails they already get? Particularly as rising above this is one of the challenges for startups when they've got something really newsworthy to share.
Andrew Medal
@ed_barton @trentguillory hey guys thanks for the Q. I'm a 'journalist' as I've been contributing to Entrepreneur, Forbes, Fortune, WSJ, and a number of other outlets for the past 7+ years. I get pitched every day from agencies and entrepreneurs on email and social media. Most of the pitches have no relevance to the topics I cover or like to write about, aren't timely (newsworthy) and lack any sort of high-level buzzworthy pitch (most are small email novellas I do not have time to read, lol). However, I am always looking for a good source, or breaking news, or an interesting story if I came across it. And, that's exactly what our product will help accomplish. We help users: 1. Target specific journalists that cover specific beats so that our users can pitch with relevance. 2. Help cover breaking news by pitching in real-time. 3. Provide a pitch template and framework that is designed for intentional and impact while reading. Pair that with our 'PR request feature' which allows journalists to make requests through our platform and you may be able to see that this product is built with journalists in mind. Our goal is to provide as much value to the journalist market as we do to the founder/agency market. I hope you guys check out the product and make sure to let us know of any feedback when you do. Thanks!
Matt Henderson 🚀
@ed_barton Journalists like pitches, and they're okay if the pitches come from people they don't know, but the pitches MUST be relevant & high quality. If you can send journalists targeted, non-spammy, relevant, quality pitches, you win Right now, though, if you want to run a "PR campaign" what you'll do is get 1k journalist emails (hopefully filtered by the beats/topics they cover) and blast them all the same message This is usually pretty spammy and doesn't work great because the timing doesn't make sense, the messages aren't well personalized, and there really isn't a catalyst for starting the convo other than "hi I want you to write about me right now" But with PR Sequences you can send far more targeted campaigns because you can set strict rules on the kind of journalists the sequence will trigger on (their beat, location, media outlet reach) and the specific triggers that send the campaign (keywords and sentiment) With PR Sequences you have way more control over who gets your message and when, and that really makes all the difference in coming across not-spammy and making sure you're not bothering journalists The alternative would be to follow every journalist on twitter and get an rss feed for every news site, read every single piece of content, then manually reach out to journalists whenever they say something borderline relevant to whatever you're pitching It's really personal and not spammy at all, but obviously impossible to do at scale! Besides PR Sequences, there isn't an effective automated way of starting real conversations with journalists and start building relationships Could talk about this for hours @ed_barton @terntguillory hope that helps!
Matt Henderson 🚀
Happy Tuesday PH! 🎊 For the last 2 years we’ve been working on building out the most sophisticated journalist DB on the market. We’ve compiled millions of data points on 750k+ journalists & podcasts, and now we’re focusing on the next phase of Press Hunt: building out PR automations on top of this dataset to save you boatloads of time & money 🤑 PR Sequences are trigger-based email campaigns that send to journalists automatically when they mention specific keywords in their articles & tweets (we monitor hundreds of thousands of journalists) You can create targeted sequences that only trigger in specific cases––like when a technology journalist in New York who writes for a local media outlet mentions “fundraising announcement” in a new article, you can automatically send them an email sharing your new seed funding announcement! PR Sequences is the most effective way to completely automate your PR outreach yourself, saving you hundreds of hours every month and from working with expensive PR agencies You can use PR Sequences to: 1. Build relationships with target journalists by starting conversations when they mention something you’re an expert in 2. Share your new startup with them when they mention your industry or a competitor 3. Thank journalists when they mention you or your startup/business/product/book/client with positive sentiment 4. Automate crisis management––if a journalist mentions you with negative sentiment, immediately send them an email to address their concerns 5. Share your press release (like new product or fundraising announcements) when target journalists in your industry mention keywords related to your press release or industry You can get started with PR Sequences for $499/mo (use our code PRODUCTHUNT for 40% off forever), and in addition to PR Sequences you’ll also get full access to our database of 750k+ journalists & podcasts I’m around all day here & on live chat if you have any questions or need any help! – Matt, Aaron, & Andrew from Press Hunt
Lesia Shyshko
Do you have case studies or something to illustrate how this can work? Can I see the email sequence/pitch copy that you are offering before purchasing your tool? I am curious how standardized email can be adapted to keywords to look like a relevant personalized email.
Matt Henderson 🚀
@lesia_shyshko Hi Lesia! We don't force you into using any pre-set copy, you can write a completely custom email to send when your sequences are triggered 👍 If you're looking for some examples of sequences and what kind of pitch you could send and when, there are a few examples of them on our site over at https://presshunt.co/sequences
Lesia Shyshko
@juhaszhenderson Can you share some case studies to show how this works in practice? And what is USP compared to using a social media listening tool/keyword alert plus email sequence tool?
Matt Henderson 🚀
@lesia_shyshko Yes will add a few to our landing page! The big differences are that we're integrated with our journalist contact database, and we don't just monitor social media, we also monitor published articles If you use a standard social media monitoring service, you'd be restricted to looking for keywords in tweets, then when a tweet triggers your alert, you'd have to go out and find the journalist's current direct email, then write an email in an email sequence tool, then send it out With PR Sequences, all that is seamless so all you have to do is write the email, pick keywords, and tell us which specific kinds of journalists you want the sequence to trigger on (based on their beat/location/outlet reach/sentiment)
Aaron Tsai
PR Sequences had to be the most ambitious update we've ever pushed out. It took us two years of constantly improving our journalist DB and last several months of intense engineering to finally get this product launched! Super excited to share it with you all! Please reach out if you have any questions.
Edison Espinosa
I've seen so many of these launches.. does this REALLY work lol? I've heard to hear 1 startup that has been successful with this.. please prove me wrong if I am wrong. Also at the end of the day no matter how many emails you sent out it can't beat out a good product that people love and tell each other organically
Matt Henderson 🚀
@edisonjoao6871 Yes actually it does work lol. PR is a multi billion dollar space for a reason. We have at least 12 examples of articles on our landing page alone! Even with a good product you'll have a tough time getting press through word of mouth alone. Solid press coverage can 10x traffic and potentially 10x sales, don't you think taking that seriously is worth a shot? You also must consider that the meat of the market isn't product people starting new startups, but rather businesses running PR campaigns for all sorts of things like new fundraising announcements, new offices, new hires, new acquisitions, etc. There are also authors promoting new books, politicians, non-profits, etc. Thanks for commenting Edison!
Edison Espinosa
@juhaszhenderson Not contesting that PR isn't a billion dollar space , I worked in PR for like a second. I know the market isn't product people, but just curious cause Product Hunt is for product people hint in the name lol so I know myself and other product people are curious about it and might be wondering where the true value is. Again don't take it the wrong way just thinking out loud and it's easier to always ask the makers of the products here. I wish you good luck! But you probably don't need it 😉
Matt Henderson 🚀
@edisonjoao6871 Thanks Edison! Yeah got it, oh trust me definitely going to need it for this one
Curtis Jü
Interesting concept! this could potentially automate part of our PR strategy for media outreach. I would like to give it a try. Is there a discount code?
Matt Henderson 🚀
@curtis_ju Awesome thanks Curtis! Yes you can use the code PRODUCTHUNT for 40% off forever 🙂
Dhruvin Patel
The sequence page currently isn't working when signed in?
Matt Henderson 🚀
@dhruvin_patel2 Hey Dhruvin! What do you mean not working? If you're unable to create sequences, that's because you need to be on a paid plan in order to do so