Hey Product Hunters 👋🏼 (and big thanks to @chrismessina for the hunt ⭐️) I am ilan, dad of 4 (who hate brushing their teeth 😭, but that was before 🤩) co-founder of Willo, the very first tooth-brushing robot for kids, available starting today for purchase through our Willo website (willo.com) 🎉 Willo is my second hardware company - needless to repeat that hardware is hard - but boy I am proud we've made it to today's milestone, i.e. general availability 🌅, which is no small feat 🙏🏼 7 years+ of R&D and manufacturing 🏭, 55 patents filed 📝, and above all, the result of the selfless dedication of a team of 33 dental professionals (3 full-time dentists and 2 Dental Hygienists in our team 💪🏼), engineers, and designers who worked day and night to make this happen. A team driven by the unshakable belief that the future of oral care can only happen through smart automation. 🦷 Why Willo? In oral care, there’s a saying: “A toothbrush is only as efficient as the person using it.” It’s common knowledge among dental professionals that the main weakness of current toothbrushes is their user dependency. As beautiful but imperfect humans, we don’t always stick to a dedicated, professional-level brushing routine, which affects our results. Depending on how we position the toothbrush, how we move it, how forcefully we brush, how long we brush, and how often we do it, our results vary completely. It’s all the more true for children and for people with special needs. Willo brings consistency to this routine by cutting down on user error. 🏄🏽 How does it work? Using Willo is completely effortless and technique-free. It is unlike anything you’ve ever seen: in fact, we’re shifting the paradigm of tooth-brushing entirely, toward a more all-encompassing approach to oral health. Thanks to a smart pressure variation system, Willo safely adapts to every child and consistently brushes their teeth and massages their gums at the same time. 👩🏽‍🚀 What do parents and kids say about Willo? Recognized by TIME as a best invention of 2020 🐒, Willo has achieved outstanding results in user testing. Most recently, the oral care robot ran its latest large-scale test with families. When it was tested in-home with real families, kids rated Willo 4.7 out of a possible 5, and 8 out of 10 parents said Willo improved their daily lives. 🦁 Is Willo only for children? Soon, pretty much everyone will be able to use Willo. Our team is putting in the hours to design a high-quality, adaptative experience that’ll work for everyone. As a start, we choose to focus on populations that need Willo the most: children and people with special needs. But as we’re expanding our audience, we’ll make sure every step of the way that 99% of our customers are excited about the product and love their experience with it. Thanks for saying hi and we hope Willo will pique your curiosity 💡. We'll be here all day to answer your 🦷 🤖 questions 🙏🏼 🔗 Links Website: http://www.willo.com Our Twitter: http://www.twitter.com/letswillo Our Instagram: http://www.instagram.com/letswillo

This looks like it's could be super useful. Does this work for all children’s ages? How doe sit take into account different sizes if that is a thing?

I am excited for the adult version! We need it too!😄

Congratulations on the launch! I have a question @ilan. I see on the website that it needs a pod subscription. Is there a (non-business) reason why it cannot use normal off-the-shelf toothpaste?

Oh, God... my 4-year-old kid would love it! Finally, teeth brushing that looks fun! 🦷✨

This is not so much about what I think but more what my son thinks after using Willo. To him, it’s a game, he likes the feeling of the brush’s movement and getting his teeth clean without having to do the brushing. For me, it’s one thing less thing to worry about and very pleased not to have to say « brush your teeth » 10 times a day. Willo waiting for you to come up with a similar shower system 😜

Brilliant!! Addressing a very common problem most families experience in a very practical manner. Congrats on launching!

As a mom of 4, Willo helped me so much by avoiding to repeat endlessly “go brush your teeth!”. The opposite actually happened! I now have to say “no, you already brushed you teeth this morning!” My children completely adapted to their new routine and loved how Willo cleans, maintains, massages and freshens their teeth! We cannot wait for everyone to enjoy it as much as we do! Let’s Willo!

It looks interesting! Can it be used by a child who has braces?

Congratulations on the launch, My kid is 2 year old cannot wait him to grow up to use this product :)

Awesome!

I would certainly have loved having this as a child, I was so lazy brushing my teeth always felt like a long and boring thing to do. I also like the fact parents can check through the app if their children indeed brushed their teeth. If my parents had been checking on me a bit more, it would have saved them some time and money at the dentist for me. Great job Willo team! Just one question: it looks like a big instrument to me, would you say it's still easy to take it with you when you go on a weekend trip? (once covid is over of course)

Great!

omg! Finally, a physical real life product on PH! There're so few of them here. You defitely have my upvote for standing out

Interesting idea! Congratulations on the launch!

Very useful product. And definitely would love to see this for adults too. All the best makers!!

?makers ship to Sweden?