Hey! PM from Wildcard here again. We created this to make it easier for Shopify users and store owners to publish cards. This is a one-click path to getting in our app, but it's also the easiest way to start publishing cards which can be used anywhere (Twitter, Pinterest, etc) and accessed by anyone. It's a big part of our mission at Wildcard to help users, brands and developers embrace the native internet over the mobile web. This one step towards making it easier for merchants to have a native card presence, and publish frictionlessly.