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p/whalesyncDo things you shouldn’t with spreadsheets
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Matthew Busel

Whalesync 1.0 - Do things you shouldn’t with spreadsheets

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Give your spreadsheet edit access to data in apps like HubSpot, Webflow, and Supabase. Bulk edit, collaborate, or build AI workflows directly from Airtable, Notion, or Google Sheets. Dangerously easy to set up.

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Matthew Busel
Maker
📌
👋 hi PH! Thrilled to be back after two years with something we're super proud of... Whalesync 1.0. Spreadsheets are awesome. Everyone knows how to use them, they come with powerful formulas, and they let you quickly make bulk edits. There's a reason >1B people use Airtable, Notion, and Google Sheets. We made a tool that connects all that awesomeness to the rest of your stack, so you can update data in apps like Webflow, Salesforce, and Supabase directly from your spreadsheet of choice. It's a little scary... but also kinda cool ;) Hundreds of the most efficient companies around the world, like Webflow, Descript, and Clay, use Whalesync to work faster by: - Creating thousands of programmatic SEO pages from a spreadsheet (Webflow + Airtable) - Enriching CRM leads with AI from a spreadsheet (HubSpot + Notion) - Updating deal statuses from a spreadsheet (Affinity + Google Sheets) - Creating internal tools without any engineers (Supabase + Airtable) - Giving clients an easy way to update projects (Notion + Google Sheets) PH community, as always, we'd love to hear your feedback! Thanks for continually helping make us better 💙
Darragh Mc Kay
Congrats on the launch @mbusel and @curtisfonger ! Whalesync is such a delight to use, and keeps Noloco running smoothly, and all of our spreadsheets in sync.
Matthew Busel
Maker
@darraghmckay much appreciated Darragh! we definitely take inspiration from how great a product you've built with Noloco!
David Pethick
Love it. We signed up early when there were only a few sync's. There is nothing out there like it. Real-time sync between Airtable and Hubspot. It's like magic, which is how any great technology should be.
Matthew Busel
Maker
@david_pethick that means a lot David! your feedback for our HubSpot connector was and is invaluable. Thanks for being an early believer and hope we can keep improving the product for you!
Jonas Schäuffelen
Very nice Product :) helps us on view Client Projects! Thanks for the awesome work :) Looking forwardto more integrations!
Matthew Busel
Maker
@jonas_schauffelen thanks so much Jonas! so glad it's been useful! Let us know if there are any integrations you're hoping for in particular :)
Neel Patel
loved the copy!
Matthew Busel
Maker
@neelptl2602 thanks Neel! That's all Joel on our team. He's awesome.
Huzaifa Shoukat
Congrats on the launch! Whalesync looks like a game-changer for streamlining workflows across popular apps. How do you see it revolutionizing the way businesses manage and manipulate data in spreadsheets?
Matthew Busel
Maker
@ihuzaifashoukat appreciate it Huzaifa! congrats on the upcoming launnch!
Aaron Cohn
SUCH a good example of a product that does one thing *really* well. Got a walkthrough recently and it really was easy to set up. @mbusel what other integrations are you thinking about down the line?
Matthew Busel
Maker
@aaron_cohn music to my ears! if you want to control your apps from spreadsheets, we try to make that as easy as possible. On the spreadsheet side we've started with the big ones: - Google Sheets - Airtable - Notion And on the apps side we've mainly focused on: - CMS: Webflow, WordPress - CRM: HubSpot, Salesforce, Attio, Zoho, Affinity, Pipedrive, etc. - DB: Postgres, Supabase We're still learning with a few other connectors like: - Stripe, Shopify, Outreach, etc. Through the end of the year we're focusing on improving all of our existing connectors but in 2025, we'll be looking more heavily at finance apps (like Quickbooks) and more collaboration tools (like ClickUp and Coda).
Raymmar Tirado
Killer product with so much potential! Excited to see the new launch and where you all take the platform. The potential for what you all have built is massive and I look forward to seeing how people use it over the next few years! 🚀
Matthew Busel
Maker
@raymmar means a lot coming from you Raymmar! we can't wait to keep building this thing
Jim Coughlin
Whalesync makes what should be a complicated technical lift so easy. We use it for Notion - Webflow and plan to start using some of the other connections as well. There's just a simple but amazing feeling about being able to work in the best app for the job and have that data show up wherever you need it without any hassle.
Matthew Busel
Maker
@jim_coughlin "work in the best app for the job" - you should write our copy! So glad to hear Whalesync has been valauable! We love working with awesome companies like yours.
David J. Phillips
Let’s go!! Congrats on the launch Matt!
Matthew Busel
Maker
@davj thanks David! Fondo is one of our inspirations for how to do amazing customer support. Thanks for building an awesome company.
Hal Zeitlin
Our most successful SEO project ever was made possible only due to Whalesync, I love love the new UI. The team is incredible. 10 points.
Matthew Busel
Maker
@hal_zeitlin2 🔟! So impressive to see the awesome stuff your team puts out consistently. Huge fans of Candid Leap!
hritik choudhary
Whalesync 1.0 sounds like a powerful tool for anyone working with data in spreadsheets, especially with its seamless integration across platforms like Webflow, HubSpot, and Supabase. The ability to automate tasks and build workflows without code is a game-changer for marketers and developers alike. I’m curious about its scalability—how does it handle large data sets or complex workflows across multiple apps?
Matthew Busel
Maker
@hritik_choudhary thanks! We have users of Whalesync syncing tens of thousands of records and in some cases hundreds of thousands. That being said, Whalesync in its current form isn't a great option if you have millions of rows of data you want kept in sync.
Ben Braniff
great walkthrough and product!