Since the launch of Wealthsimple 2 years ago, the Toronto based fintech startup has been on a tear. Their marketing rebrand was genius; they've fleshed out creative partnerships with the likes of Airbnb; they've thought through a platform for advisors; and now they've completely redesigned their platform from the ground up to make it sleeker and more customer-centric.
If you're based in Canada and you've never considered using a purely digital service for your investing needs, now would be a great time to give Wealthsimple a serious look.
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