Well, Waze has been presenting ads to drivers for couple of years so I believe they measure it and have data improving it works though I've never clicked those ads (and I'm a Waze user for couple of years now since the beginning) I did clicked sponsored business ads appearing in search results (for example Gas stations) - I think this real estate is very effective because in this case the driver is not driving (hopefully..)
@edwardvasquezdr They have ads now that appear when you aren't moving (e.g. at a light they throw on "Hungry? There's a Taco Bell 4 minutes from here"). I assume this is the localized (as opposed to national) version of this?
@corey_james_waldin Yea mobile not quite ready for prime time. Was there a press release for this? Or was this a sneak hunt? Maybe they weren't quite ready
Is this the launch of their self-serve advertising platform? They've been running agency-placed ads in the app forever. Anyone complaining about this ruining the product must not actually use it.
Cool. I have actually click on an ad before in Waze. They only come up when you are stopped for a couple of minutes. Can't complain for a free service.
When we use a GPS, we're trying to get to a specific place. That may be a clothing store or a gas station. Showing an ad for a law firm is highly unlikely to result in the driver saying, "Forget the gas, I need to file bankruptcy!"
Even if you're offering another gas station, people aren't brand loyal in most cases, at least enough so that they're going to go further than the closest station just to check out the advertised one.
Seems unlikely these ads will be impactful. That won't stop many from trying them anyways. With CPM, most won't have a great measure of the return these ads provide. That should help Waze keep selling them as they keep advertisers in the dark.
I'd conceptualized a similar AR feature for @rhizmarket for business search, but scrapped it for the same driver distraction concern. Love the creative potential for other scenarios (walking in metro areas), but not sure this is it.
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If waze needs money, just make a premium offer that gives more features to the one who pays, you'll be rich enough in no time.
Hey Google, leave us alone for once
Pros:What the hell
Cons:As it's a GPS, it seems clear that:
- Ads won't have any impact for businesses
- It might distract the driver
- We don't want ads anyway
Shuuka
CollageMo
Dope to see Waze finding relevant ways to monetise i think this is a great update that could serve as a gateway to greater things.
Pros:waze starts making ad money
contextual ads based on journey
discover hidden gems
good for businesses
Cons:driver distraction potential
PodLink
SellX
MyLines
Make paid options or paid accounts, but do not distract drivers
Pros:Good and fast product
Cons:Messages are very distracting from driving by car
Now with their shared carpooling movement, this could be even bigger. Plus it's owned by google
Pros:Great for: Open houses Events Restaurants Businesses in need of local traffic Not much competition yet 100 million users
Cons:Cost per impression for specific tier Another distraction for drivers