Chris Hexton

Vero Newsletters - Faster email marketing with direct SQL access to your data

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The first "baseless" email marketing tool. Unlike other marketing platforms that sync data Newsletters sits directly on top of your data warehouse, enabling you to query your user data in-place and send newsletters using the query results.

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Chris Hexton
Hey Product Hunt, We built Vero Newsletters because we think the best place for your customer data to live is in a database you control: your marketing software should simply read from *your* database rather than syncing and copying your user data across to *the vendor's* database. Every marketing technology product out there today tries to be both your "customer data platform" AND your marketing software. Vero Newsletters is fundamentally different: we don’t *want* to store your data! It’s what we're calling a “baseless” marketing platform and, in the future, we think it’ll be the norm. **How does it work?** 🔌 Signup and plug Vero into a database like PostgreSQL, Snowflake, Airtable or GSheets. 🔍 Query your user data *inside* the database — no syncing — to build an audience. 💌 Create a great looking email and send it. **What are the benefits? Why is this awesome? ** 🚄 Get going fast. Instant access to all of the user data you’ve already got, wherever it lives. 💰Way cheaper. We only charge “for messages sent”, not “users stored” — because we don’t store your data, we don’t have to charge you for it. 🕵️‍♀️ Data privacy. Your user data is copied to less places. **What are the main features?** A bunch of features we think are worth mentioning: • Query data directly in your data platforms (select a Google Sheet, write SQL against a SQL database, etc.) • Drag-and-drop builder designed from the ground up on top of MJML. • Send via our email domains or plug in Mailgun, Mailjet, Sendgrid and more. • Bounce management. • Vero Newsletters remembers recipient unsubscribes between sends. • Built in send/delivery/open/click reporting. • Schedule your newsletters. -- We're stoked to be officially launching Vero Newsletters here today. We’d love your feedback on our direction and the product itself. We’ll be here all day answering questions about the product, the direction or anything to do with customer messaging in general. Thanks for having us!
Andrew Mackross
@chexton been looking forward to this launching!! Congratulations 🎉🎊🍾
Nathan Latka
@chexton congrats Chris!
Chris Hexton
Thanks @nathanlatka! Appreciate the comment and support.
Vincent Turner
We are one of the first users of this Newsletter platform from Vero and it's a freaking gamechanger, even in it's first release! We're building complex Newsletters through a combination of SQL queries then using the data to build fusion calls dynamically and THEN using these json packets to build highly personalised emails in real time with not a single item of attribute data having to live or be maintained on the Newsletter platform itself. Can't wait to see the recurring feature, it will basically allow us to treat email like an extension to our platform/application .. not just a channel to bring people back (which in our case is an inferior UX) - great stuff guys!
Chris Hexton
Can't say thanks enough @vinaeco for being an early adopter, a champion and providing feedback. Looking forward to delivering a lot more on the platform and seeing you all keep pushing it to its limits!
Luke Thomas
We dropped Hubspot marketing to use this instead. I'm excited to stop wrangling data back and forth between systems. This is an extremely disruptive idea. Any data store can now be your source of truth, and there's an email layer on top of it. Reminds me of Headless CMS trend, but for email.
Chris Hexton
Thanks @lukethomas14 for the support here and for the years of comments and feedback — absolutely fundamental and can't say thanks enough! Looking forward to pushing this thing and hopefully disrupting in a big way :)
Chris Davis
@lukethomas14 indeed, I'm bullish on the "Headless BI" trend overall for building data-driven workflows (though I wish I had another name for it).
Matt Trimarchi
Been following the Vero journey for a long time and this is super exciting to see this get released. Super proud of Chris and the team!
Chris Hexton
Thanks @mattems — lots learned along the way. We're excited to have put all those learnings into this product :).
Sten
Big fan of Vero here. It really simplified things for us with the ability to build workflows AND handle marketing content. Looking forward to trying the new newsletters! 👊
Chris Hexton
Thanks @stenpittet! Really appreciate the kind words + you being a customer. Look forward to hearing your thoughts when you crack open the new product (in time)!
Jesse Patel
At Workflowy we've been using sort of a hybrid of vero and the new newsletter product for our email marketing, and we've been very happy so far.
Chris Hexton
Thanks for the support @jessep + thanks for your feedback on our products as you've used them: it helps us build a better product/business. Really appreciate it :)
Nishith from True Sparrow
This is brilliant! I use a gmail based newsletter crm, but Vero is so much more powerful. And I don't need to send my data anywhere. Pricing is pretty reasonable as well.
James Lamont
@nishith_shah Thanks Nishith, and congratulations on your launch today! We really think this is the future of digital marketing.
Simon Murphy
This is the GOAT of drag and drop email builders
James Lamont
@sm1298 Thanks for the kind words Simon, the product team will love to hear that 😀 We believe with this release we can also be the GOAT of targeting audiences as well!
Dylan Baskind
This is a game-changer for complex audience segmentation; so much time gets sunk into keeping multiple systems synced with the same data to define audiences; being able to centralise on a single source of truth for data, and have Newsletters read directly is a big step forward. Go Vero!
James Lamont
@dylan_baskind 100% agree Dylan. We've felt this pain as well as hearing it from our customers. We envision a world where you don't need to involve the engineers because your marketing platform is missing crucial data. Vero Newsletters is the first step towards this goal.
Burak Emre Kabakcı
It's great to see products in different verticals working on top of the single source of truth; our databases. I believe in a future where all b2b products can use our database rather than requiring us to send the data to a third-party company. The marketing/CRM, product analytics, finance, fraud detection, ML tools can all be powered by the customer data warehouse and it's probably the most scalable/flexible approach for all the scales from technical single-person to big enterprise companies. I believe that it's hard to compete with well-established CRM tools such as Hubspot in terms of feature-parity but it seems like great fit for technical single-person companies considering they're usually good early adopters.
Chris Hexton
Thanks @burak_emre_kabakci for your details comment. We agree with your thesis and we're excited to be pushing toward it. Definitely we've launched something thing/simple and it's hard to compete with HubSpot, etc. at the outset but hopefully our differentiation appeals to a certain segment of the market and we'll be off-and-away!
willegan
This is a breakthrough. Was Dealing with this exact problem today. Thank you and well done team
Chris Hexton
Thanks @willegan! We're certainly excited. Appreciate your kind words and support.
Benjamin Humphrey
Nice one Chexton and team!
Chris Hexton
@benjamin_humphrey Thanks mate!
All the best @chexton. Want to find an opportunity to play with this for https://skilledup.life. Ideal if you had a Wordpress Plugin. Could this also handle transaction emails?
Chris Hexton
@manojranaweera At the moment we're only focusing on the Newsletters use case: a nice, narrow value proposition we can really nail whilst we build out the data side. Assuming customers love this approach as much as we do then looking at automation is a logical next step for sure. We are working on a MySQL integration (not far away now) that might be a good approach for MySQL setups?
Chris Hexton
@manojranaweera Haha, excellent. Will review my email!
Kamil Rejent
Great stuff, Vero is gradually becoming our main email tool at @survicate love it
Chris Hexton
Thanks @kamilrejent for the kind words and supporting us @survicate! Appreciate it.
Kai Forsyth
This makes so much sense. To send a simple message to your customers to list shouldn't require you to configure some integrated marketing technology tool into your stack just to send an email.
Chris Hexton
@kaiforsyth Thanks Kai! Absolutely the sentiment. Appreciate all the insights early in the project :).
Alex Khodorkovsky
Nice product, and fast support, too. We've been using it already. Good luck!
Chris Hexton
@a_k_ Thanks Alex for the support here and for being a great customer! Let's see how we do throughout the day :).
Jessy A
Great tool for email marketing
Chris Hexton
Thanks @jessya1.
Fawad Ahmed
Great new addition Chris! Excited to be be using it.
Chris Hexton
Thanks for the real kind words @fawadahmedm — looking forward to seeing what you do with it. Let us know if/how we can ever help!
Ned Dwyer
Incredible. It’s wild to think no one has built a true “baseless” email marketing platform before.
James Lamont
@ned_dwyer Thanks Ned! We're really excited about the new direction for Vero and how it will help our customer work more effectively.
David Molot
The UI is amazing and the team is super responsive - what a product.
James Lamont
@dmolot Thanks David, those are very kind words. We're really proud of what the team has been able to achieve!