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Pay in apps with Venmo — Make purchases in apps using your Venmo account

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Ryan Hoover
Big move from Venmo. According to their site: "We've emailed everyone who can start using Venmo to pay in select apps. Didn't get an email? Right now, we're limiting availability, but stay tuned—we're adding users regularly, and will let you know when you can start paying!" Any hints as to when this is rolling out more broadly and why limit access to start, @pommalicious (or anyone else on the team)?
Matt Hamilton
@rrhoover, thanks for the support! We're rolling this out slowly so that we can ensure everyone can have a great experience paying in other apps with Venmo. This is a new frontier for us. I can't give you an exact timeline, but we will be opening up access to as many Venmo users as we can in the coming months. Look out for an email :) The initial launch happens to be on iOS because currently no Android apps accept Venmo, but that will definitely change soon, as merchants integrate more broadly.
jeremy carson
this is a big step forward for them. But does anyone else find it weird that it shows the memo for your payment to the world? Why does paying for things have to be social?
Melissa Monte
@thejeremycarson I agree with you. I've always felt a little weird about this. For example, do I really want people to know how often I order take out? lol not really
Eli Perkins
@thejeremycarson Sharing your payments to merchants is your choice! By default, your payment to a merchant is not shared to the feed in any way, only after you explicitly choose to share it with your friends.
jeremy carson
@_eliperkins right, I always turn it off. but why would anybody even want that shared? seems just like a way for venmo to encourage input so they can data mine. not every app needs a social element.
Eli Perkins
@thejeremycarson I feel you. I certainly don't share 100% of my payments on Venmo either. What we've found is that there _are_ people who really enjoy bragging about their big night on the town or involving friends in parts of their day to day lives that might seem like small private details. Sharing is certainly not for everyone, and we get that. But our goal is to let people share the moments as they chose to, when they matter to them.
Harry Raymond
Venmo has huge potential to be an alternative payment system for merchants. In-app purchases are a logical first step. Excited to try this out.
Matthew Erley
I assume Pay with Venmo will allow for high payment adoption with apps that are used by millennials. Apple Pay and directly using Paypal work well, but they just don't have the same ease of use that I think users will find with Venmo. Especially because Venmo is already an every day payment method for so many people, whereas something like Apple Pay still feels like a bit of a novelty until there are more apps, merchants, etc., that accept it. I also really like the social element that 3rd party apps can now use to integrate with Pay with Venmo. This all seems like a smart move for Paypal.
Dan Rosenshain
Can this circumvent the AppStore/Play store IAP/Subscription fees? If so, this could be a big deal for developers, but I expect Gapple (yeah I said it) to act up on it.
Justin Mitchell
@danr_4 they are really not the same use case. Apple still doesn't allow you to pay for physical goods with in apps. So this is more useful for something like Uber, or an app I developed for a client called Eats which allows you to pick up fast food and split the check when you deliver it. We are currently using PayPal and I could see switching to Venmo for the name and hopefully the experience. PayPals sdk is terrible and makes for a pretty janky purchase flow
Samir Doshi
Been waiting for this!
Zach Segal
Very interesting move. Does PayPal offer this yet? If not, I suspect they'll be watching closely. edit: Just realized PayPal owns Braintee which owns Venmo. Was this a deliberate move to only offer this under the Venmo name but not offer a comparable solution w/ PayPal?
Eli Perkins
@zosegal PayPal does offer a similar solution, through the Braintree SDK as well: https://developers.braintreepaym...
Some Guy
@eartothenoise (Venmo API PM) I'm sure people would love your thoughts!
Matt Hamilton
@ghobs91 Thanks dude!
Nathan Mueller
This is huge. Not for buying things from businesses, that's already built in through Braintree but for facilitating P2P payments. If sending another user money through an app is as easy as tapping a button this will change everything
Vishal Agarwal
Huge move, very user friendly. Will be looking to implement this in our app as well.
Christine Santos
makes it so easy to pay my friends and family after splitting meals