Emma Lawler

Velvet - Make everyone a data engineer

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Query all your data in one place and ship real-time product features. Use our AI editor to make your data accessible and interoperable.

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Emma Lawler
Maker
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Hey šŸ‘‹ We're launching Velvet's new AI SQL editor today! We made Velvet to solve our own problem. As an early-stage startup, we're built on top of Supabase, Stripe, and other tools. We needed an accessible way to unify data and run queries. Velvet lets any team member access real-time data, write complex SQL with AI, and turn those queries into re-usable components. We've got an amazing group of early adopters already using it daily, and we hope you'll try it out! šŸ§‘šŸ»ā€šŸ’» Connect databases, sync third-party APIs, and collect events šŸ”® Ask natural language questions to write complex SQL with AI šŸ’š Save queries to share, visualize, or create API endpoints Use Velvet to experiment, ship, and scale faster. Try it out at usevelvet.com, and share your feedback or questions below! Use code TRYVELVET for 25% off after your free trial.
Congrats on the launch @emmalawler24 Writing queries is one of the best uses of AI. Many users of Github Copilot will be abe to appreciate the time saving that Velvet will bring. I'm curious, how long did it take you to extract AI SQL as its own product for the public?
Chris Hendel
@emmalawler24 @jgani We've been working on this platform for several months. Natural language to SQL is just one component of what we're doing. Additionally, we built a scalable and secure data platform to unify your data sources into one queryable interface. Besides the infrastructure, we focused a lot on the UX of the AI SQL editor itself, allowing you to iterate on your queries by simply asking another question, requesting a refinement, or editing it manually.
@emmalawler24 @chris_hendel Thanks, Chris. That sounds like a pretty huge undertaking. You guys did an amazing job!
Chris Davis
I haven't yet tried the new version but I've been impressed with how consistently the Velvet team has learned, iterated, and shipped since we first chatted a year ago. I can see this approach replacing the request-export-spreadsheet workflow that hampers a ton of data-informed decision making for a lot of people. - It's great for startups that don't have a full data team in place - It's also great for larger cos with dedicated analytics engineering practitioners building data assets to be used downstream The potential for enabling (and upskilling) power users is pretty exciting.
Emma Lawler
@thedatadavis - we're excited to have you try it out soon! Exactly, the IC power user is who we designed this product for. It boosts the productivity of engineers who can (1) move faster to ship new features and (2) experiment with collaborators on real-time data (often for the first time).
Atticus Li
Woah, this is great; I like that it can write SQL for you. Are you more b2b or b2c?
Chris Hendel
@atticusli Velvet works great for both teams and individuals. We want to make sure folks can get value on their own for solo projects or individual contributor work while also having a powerful way for teams to collaborate on data engineering and product development.
Tamar Lindenbaum
Everything Chris builds is great! And this makes me feel so much better for never getting good at SQL.
Chris Hendel
@tamar_lindenbaum2 Thanks Tamar! Let's get you onboarded so you don't have to write any more SQL šŸ˜‰
Tanmay Parekh
All the best for the launch @emmalawler24 & @chris_hendel
Mairin Jerse
Congrats Velvet team! Such an easy product to use and adds to much value to product & eng teams
Emma Lawler
@mairin_jerse2 - Thanks Mairin!
Cole Hecht
@emmalawler24 this looks really great! Congrats!
Emma Lawler
@colehecht - thanks Cole!
Mehdi Djabri
Very solid execution, powerful and very well designed. Great use of AI, getting SQL written for you is super useful.
Emma Lawler
@mehdidjabri - Thanks, we're excited to have you try it out next week for IterationX!
Philip I. Thomas
Congratulations on launch @emmalawler24 and @chris_hendel! I've been beta testing Velvet for a couple of months, and I'm excited to see it go live. Every startup reaches a point where they outgrow Amplitude or Mixpanel. These tools enforce specific data structures, and their SDKs get blocked by many browsers. They completely break with multi-tenancy and barely support organizations. The best-in-class in-house analytics stack is Snowflake, Fivetran, and PowerBI. However, this costs about a quarter million dollars, and requires hiring a data team to maintain and analyze it. This stack can answer any question you want, but PMs lose the ability to easily ask questions directly. Velvet bundles this warehouse/import/analysis stack, and sprinkles in amazing UX and AI to make it modern. Now, any startup can build an advanced data analytics stack that answers any question in their data, and its AI editor makes the product easy enough that PMs can self-serve questions - no data analysts required. In the age of AI, controlling your data is key. Velvet centralizes your databases, third-party events (like Stripe), and even first-party events from your app - storing them in one place and letting you write queries that join across sources.
Emma Lawler
Thanks for all your feedback as an early adopter @philipithomas! We're a data platform for the modern tech stack - so your comparison to the Snowflake/Fivetran/PowerBI bundle makes a ton of sense.
Rusiru Thathsara
nice product!!
Bob WIlsey
Great Idea! Looking forward to use this!
Pro Seller
Awesome job Emma! All the best on this amazing launch!
Emil Nikkhah
Congratulations on your launch šŸ”„ @emmalawler24
Garen Orchyan
Big congrats on the launch Emma and Chris. Velvet looks great. Good luck to you today ā¤ļøšŸ¦„
Michael Tanner
velvettt
Prateek Kapoor
Congratulations on the launch! Having all my data in one place and being able to query it easily sounds incredibly useful. And the fact that I can use an AI editor to make my data accessible and interoperable is just icing on the cake. Great job!
Michael DAWANT
Woah, this is so impressive ! Writing SQL queries can be such a hassle. It's a clever application of AI. Would love to try it !
Emma Lawler
@michael_dawant1 - The AI interface is cool, but what's really unique is how we unify your data into one performant database. It's the first time most teams have been able to query their database tables alongside 3rd-party tools and events. Excited to have you try it out!
Paul Elijas
Congrats on the launch!
Matthew Silva
Go Emma go! šŸ‘ I wish I had this years ago, as a new PM struggling with SQL. šŸ˜